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ryoder

Mercedes-AMG Superbowl commercial by the Coen Bros

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The latest ad illustrates a demographic shift in the motorcycle industry and North American society as a whole.
The Baby Boom (1946 to 1964) produced millions of people who severely "bulged" population curves. Now (50 to 70 year old) "Baby Boomers" are retiring and can afford the "rebel" motorcycles they could only dream about in their younger years. Too many Baby Boomers buy motorcycles to fulfill their mid-life crisis. Sadly, they soon learn that old bones cannot ride all day. Old reflexes slow down. Older reflexes are too slow to prevent colliding with some cell-phone-distracted car driver and old bones heal slowly.
Vancouver motorcycle shops have enjoyed great sales since the turn of the century, but sales are slowing as Baby Boomers admit that they are too old and too feeble to ride all day.
Now Mercedes is trying to attract those aging Baby Boomers to buy "racy" "adventurous" "rebel" convertible sports cars.

We are seeing similar trends in the skydiving industry.

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The rest of the Superbowl commercials: http://digg.com/2017/super-bowl-2017-best-commercials-leaked-budweiser-avocados-mr-clean

None of them tops the Mercedes-AMG commercial, but the John Malkovich one is humorous, and the Budweiser one is remarkably timely.
"There are only three things of value: younger women, faster airplanes, and bigger crocodiles" - Arthur Jones.

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Phil1111

Amusing, cute, but i wonder about the demographics of a quasi-chick car and the target buyer. I guess the successful 50+ who might have missed their "wild" youth in the drive to success.



Chick car? Anything over 500 hp isn't a girly car, I can testify to that!
lisa
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