SansSuit 1 #1 September 22, 2011 For decades a local car dealership's catch phrase was, "They ride with you every mile." Just recently they changed it to "They ride every mile with you." Was there something wrong with the first phrase, grammar-wise? Obviously, the two phases have different connotations but I was wondering if a grammar nazi made them change it for some reason.Peace, -Dawson. http://www.SansSuit.com The Society for the Advancement of Naked Skydiving Quote Share this post Link to post Share on other sites
quade 3 #2 September 22, 2011 QuoteFor decades a local car dealership's catch phrase was, "They ride with you every mile." Just recently they changed it to "They ride every mile with you." Was there something wrong with the first phrase, grammar-wise? Obviously, the two phases have different connotations but I was wondering if a grammar nazi made them change it for some reason. It's a subtle difference, but the copywriter is changing the emphasis from the distance the customer would drive his car to the connection the dealership would have with the customer. Also the second one is stronger because it ends "with you," so that's the last connection left in the mind of the reader; "They...with you."quade - The World's Most Boring Skydiver Quote Share this post Link to post Share on other sites
muff528 3 #3 September 22, 2011 QuoteQuoteFor decades a local car dealership's catch phrase was, "They ride with you every mile." Just recently they changed it to "They ride every mile with you." Was there something wrong with the first phrase, grammar-wise? Obviously, the two phases have different connotations but I was wondering if a grammar nazi made them change it for some reason. It's a subtle difference, but the copywriter is changing the emphasis from the distance the customer would drive his car to the connection the dealership would have with the customer. Also the second one is stronger because it ends "with you," so that's the last connection left in the mind of the reader; "They...with you." Either that or the sign company screwed up his new sign and offered him a nice discount if he'd just accept it like it is. Quote Share this post Link to post Share on other sites
hcsvader 1 #4 September 22, 2011 HahahahaHave you seen my pants? it"s a rough life, Livin' the dream >:) Quote Share this post Link to post Share on other sites
