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oyvind

Wingsuit, branding and vehicle design

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I am a student studying Master in Transportation Design at Umeå Institute of Design, Sweden.

Our term project is called strategic design where we will study a nonvehicle brand and design a vehicle that would proper suit and represent the brand identity if they where to enter that market.

I have chosen a wingsuit manufacturer as a brand because of the context where their products are in is highly interesting for me when it comes to determine the attributes for a future vehicle.

I would be very happy if you would like to answer some questions related to this subject.

What is your motivation for flying a wingsuit?
-What type of flying do you do?

Often I hear/read that the motivation for flying wingsuit is to experience human flight (you always wanted to fly), based on that statement:

Why is wingsuit the way to go?

Where do you draw the line between human flight, and flying something else (plane, hangglider, rocketman etc.)

Do you consider wingsuit manufactures to follow or deciding the evolution of the sport?

What do you consider to be the “best” wingsuit brand in general and by these criterias

-Reliable in use
-Custumer service
-Performance
-Safety
-Thrustworthy
-Passionate about their work and the sport
-Comfort in use

Thank you in advance,


-Ø!

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That would be your personal preference for a brand and why! :)



We realise that. But you will soon realise that this is a VERY loaded question on this forum, often resulting in flame/brandwars... hence the ducking B|

ciel bleu,
Saskia

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Okey, so I moved those questions for now:) The vehicle would be highly conceptual. The attributes are not decided yet, as that is what the initial research will point towards, however looking at wingsuit flying and that your means of power basically is gravity, and that you optimize the flying position for best glide ratio and so on, these are cool attributes to incorporate in a vehicle. In example imagine an actual gravity driven vehicle or that by gaining speed you could use the wind force to minimize friction (by creating lift), turning with your body position or even control aerodynamics with your body. This means that the vehicle dont need to be in any of the categories of today, but rather something personal and a fun tool. This are just some random thoughts about it:p

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