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General

    Para Gear Photo Submissions For Catalog #83

    Para Gear is interested in photographic submissions that you may have for the 2021 - 2022 Para Gear Catalog #83. They have taken the time to briefly describe the format and certain criteria that they look for, in order to help you to see if you have something worth submitting. They have included examples of previous catalog covers for your reference. http://www.facebook.com/media/set/?set=a.290693934285998.71336.290673160954742&type=3 or https://www.dropzone.com/gallery/category/72-gallery_category_72/
    Over the years Para Gear has used photos from all of skydiving's disciplines. They do not have a preference as far as what type of skydiving photo it is, rather they look for something that either is eye-catching or pleasing to the eye. In light of the digital age, They are also able to use photos that in one way or another may be less than perfect and enhance them, removing blemishes, flipping images, altering colors, etc.
    The following are preferences. However what they prefer and what they get, or choose, are not always the same. If however, they came down to a choice between two photos of equal quality, they would opt for the one that met more of our preferences. They typically prefer that the photo be brighter. In the past, they have used sunset photos and even a night jump photo, although by and large most of the photos are daytime. They like the subject of the image to have contrast with the background. Subjects that are wearing brighter more colorful clothing usually stand out more. They prefer to have the people in the photo wearing equipment since that is what they sell. Headgear, goggles, jumpsuits, altimeters, audible altimeters, and gloves are all good. They also prefer to see skydivers wearing head and foot protection.
    They do not print any BASE jumping nor any Tandem photographs. No submissions of these will be accepted. Para Gear are not interested in any photos of individual or groups of skydivers standing on the ground
    Our basic criteria are as follows:
    Vertical Format. The front and back covers of the catalog are both in a vertical format. They can use a horizontal (landscape) shot, as opposed to a vertical (portrait), and then crop it as long as the image lies within a vertical cropping.
    Photo Quality. The front and back cover shots will be printed as 8 ½ x 11 in 300 dpi format. Any film that can hold its quality up to this size and print dpi is fine. Digital format is preferred. In the event of a final cover choice, they prefer to be sent the original digital image or slide for getting the best quality out of the image.
    Back Cover Photo. The back cover photo is no different from the front except in one respect. They need to have room on the left side of the image for the thumb index. In the past, they have taken images and been able to horizontally flip them thereby creating this room.
    Originality. Anything that is original, eye-catching, or makes someone take more notice of the catalog covers is something Para Gear look for. It could be a photo from a unique camera position or angle, a scenic skydive, shots under canopy, landings, etc. Para Gear look for photos that have not been previously published and most likely would not accept them if they have, as they want a photo that no one else has seen yet. They also do not want any photos that are chosen as the front or back covers to be used for other non-Para Gear advertising for a period of one year.
    Para Gear offers $500.00 each for both the front and back covers they choose. Our current deadline for catalog cover submissions is March 1st 2021. Sending sample pictures by e-mail to [email protected], If you are sending sample digital pictures please note that they do not need to be in a very large format. If they like the sample picture they will then ask you to send the higher quality original. Please feel free to contact Curt directly with any questions. 

    By Administrator, in General,

    Overcome Skydiving Fears

    Your palms are sweating, stomach turning…no this isn’t a scene from the movie 8 Mile this is your first skydive jump, but don’t worry we’ve all been there. We understand the gut that it takes to make that first jump, and we take every tandem jump seriously, first-timer or not, so RushCube put together our “5 Ways To Overcome Skydiving Fears”
    1. SEE FEAR FOR WHAT IT ACTUALLY IS.
    It’s all in your head. You’ve heard the saying “FEAR is False Evidence Appearing Real” and that’s what your concerns are. Statistically skydiving is safer today than it’s ever been.
    2. THE BIGGER PICTURE
    What seems like a couple of minutes is actually a life-changing moment that YOU experienced, a fear that you overcame and no one can take that from you. Who knows this could be the start to a list of fears you overcome.
    3. BE PROACTIVE
    Take that fear/negative energy and use it as fuel to push forward. Like to be in control? Ask as many questions as you need, remember your safety is our number 1 concern. Why not volunteer to help pilot the canopy, taking your mind off of fear.
    4. BRING YOUR FRIENDS
    What’s more relaxing than some familiar faces along your journey, who’s knows you might be overcoming a fear together.
    5. ALL IS CALM
    You more you know the more at peace you’ll be so do some research before heading out. While at the drop zone you’ll notice many skydivers on their phones, packing (para)chutes, or eating a sandwich, but none will be nervous this is because they all did their research and paid attention to the instructors. Again your safety is our concern.
    Skydiving is the most adrenaline-packed sport that there is. Nothing is more exciting than taking that first step off of the plane. After the parachute is open and you take a deep breath, you’ll have a moment to realize what you have just accomplished, and a few minutes to enjoy a breathtaking view. These moments are what fuels our passion.
    More Articles Found @ http://rush-cube.blogspot.com/

    By RushCube, in General,

    Not All Training is for Students: Recognizing and Preventing Groupthink in the Skydiving Community

    Image by Brian BucklandWhen we discuss training in the skydiving community we usually refer to training students or teaching experienced skydivers new techniques. However, we seldom discuss how to train our staff so they are safer and more effective. By grooming your staff you can make your drop zone more enjoyable for your customers and in turn, make your business more profitable. Today, I would like to discuss a psychological situation that can affect the staff as well as other skydivers. That situation is known as Groupthink.
    What is groupthink?
    Simply put, it is a condition that occurs when a closely cohesive group has a tendency to make bad decisions because the group pressure becomes so great, everyone starts to ignore moral judgments and sound decision making. Groups that are more susceptible to this phenomenon are tightly cohesive, have a similar background, and have a lack of clear rules for decision making. As for me, I cannot think of a more cohesive group of individuals with, similar backgrounds, than a group of skydiving professionals. Please don’t get me wrong, it is not a bad thing that we are a cohesive group of people. We just need to be able to recognize when our staff, or group, is beginning to fall into a groupthink mentality.
    So, what are the symptoms of groupthink?
    In 1972 a social psychologist named Irving Janis identified eight symptoms of groupthink. As you read through these I ask that you think to yourself about a time where you actually witnessed one or more of these at a drop zone.
    1. The feeling of invulnerability – Creates excessive optimism that encourages taking extreme risks.
    2. Collective rationalizations – Members ignore warnings and do not reconsider their assumptions.
    3. Beliefs in inherent morality – Members believe in the rightness of their cause and therefore ignore the ethical or moral consequences of their decisions.
    4. Stereotyped views of “outsiders”– Negative views of “enemy” make effective responses to conflict seem unnecessary.
    5. Direct pressure on dissenters – Members are under pressure not to express arguments against any of the group’s views.
    6. Self-censorship – Doubts and deviations from the perceived group consensus are not expressed.
    7. Illusion of unanimity – The majority’s view, and judgments, are believed to be unanimous.
    8. Self-appointed ‘mindguards’ – Members protect the group and the leader from information that is problematic or contradictory to the group’s cohesiveness, view, and/or decisions.
    I’m sure most people can relate to a few of these symptoms and to make it perfectly clear, just because you see one or two of these does not necessarily mean that a groupthink situation is going on… but then again it could. Since we know the symptoms, what can we do to prevent a groupthink situation, or to try to remedy the effects of a situation already happening?
    Let’s start by defining what we call a group. A group can be something small and organized like a team. It can be a little bit larger such as the staff of a DZ. Or it can be a group of people with a common cause such as free flyers or belly flyers. Now, let’s address the problem. One way to help prevent group think from setting in is to designate a member of the group as a devil’s advocate. This person will be the one to think outside the box and to ask the questions “what if” and “why”. The devil’s advocate should also suggest alternate plans or ways of doing things. It is important that the devil’s advocate does not just go through the motions, but makes meaningful suggestions and the group discusses them. This will keep everyone’s head focused on moral and safe decisions and not just out of habit dismiss all suggestions.
    Another preventive measure is for the leader to set aside an amount of time to survey warning signs. To define the leader, it can be a team coach, the DZO/DZM, but at a minimum it should be the S&TA.; This doesn’t have to be a big formal inspection, just a time to walk around the DZ so you can hear and see what people are doing and planning. In this case, someone will probably hear signs of groupthink before they see actions. Listen to what people are planning. Listen to what they are encouraging others to do. At the same time take note on how their words and actions are affecting others, especially the less experienced skydivers.
    Finally, for members of the group; you should all routinely talk to someone from outside the group that is trusted and has a valued opinion. These talks should be one-on-one and preferably not with the same person. This will give you a fresh point of view and help you to make the best decision, not necessarily the one that goes along with the group.
    By keeping an eye on each other not just by doing gear checks, but by letting people know when you start to observe behavior that could lead to unsafe practices, you can help make our sport safer. Let’s face it. Being a skydiver means taking calculated risks. We need to work together to keep the odds in our favor.

    By coreyangel, in General,

    Next - Get licensed!

    You've done it! You loved it. We know you did but don't mind you telling us anyway! We gave you a nice cheesy certificate and if you wanted them, you also got some cool photos and a video to impress the whuffos with. So what's next? Do it again! Come back next weekend, and do it again and again until you can give yourself the title of "a licensed skydiver".
    It takes about 15 to 20 jumps, each with more tasks, until the student is competent enough to jump without instructor supervision. However, if you learn with the AFF method, you can start jumping on your own after seven jumps. Each successive jump costs a little less. Once you're certified and have sold the shirt off your back to buy your own equipment you only pay around $25 for your slot on the plane. That's it, you can now enjoy jumps at any drop zone.
    Each country has its own system of skydiving licenses. The USPA has four skydiving licenses, from the basic A license (25 jumps) to the D license (which you are eligible for after 500 jumps.) You'll need to work your way up through the levels. Each level will give you access to more jump types and more difficult landing zones.
    Once you're a seasoned skydiver there are many disciplines that you can try. Each of these have their own experience and proficiency requirements. Talk to your Instructors before you try something new. It is always prudent to get additional formal training in your discipline by someone qualified. We also strongly suggest you find yourself a mentor. Approach some one whom you respect and trust and ask him or her to coach and guide you through your skydiving career and progress. It is important to have someone you can bounce your plans and ideas off just to test them and get some experienced input.
    Remember what we said up front: Knowledge, Skill and Attitude. Never stop learning and developing these. Dropzone.com is loaded with useful information at all levels but make sure to talk to your Instructors and Coaches often. Ask them about the advice you get online. They know and understand your skill levels and can help guide you safely on this journey. We'd love to hear your skydiving stories in the Dropzone.com forums, and most of all, we'd love to share the sky with you somewhere at a boogie in the near future. The forum also has a wealth of information and it's a great way to chat to other jumpers.
    Prev: Set a date and jump!   More related information:
    Skydiving Disciplines Gear Classifieds Skydiving Glossary

    By admin, in General,

    Nailing “The Most Technical Demo Jump in Skydiving”

    At Work With Kenyon Salo and Team Thunderstorm
    Kenyon Salo stays pretty busy. When I talk to him, he’s been -- well -- kinda slammed.
    “I’ve been doing a lot of skydiving, a little bit of BASE jumping, lots of wingsuiting, building the brand of The Bucket List Life, a dynamic lifestyle design community, doing a lot of keynotes, running a bunch of seminars and trainings...” He pauses for a moment. “And I’m leaving for Cozumel in half an hour to go scuba diving for a week. I should probably pack.”
    Kenyon’s also a professional exhibition skydiver. He’s an athlete on not one, but two skydiving demonstration teams. He’s on the Mile-Hi Demonstration Team (the home team for his dropzone, Mile-Hi Skydiving), which does high-profile demo jumps all over the state. He’s also on the official Denver Broncos parachute team: “Team Thunderstorm.” Thunderstorm is unique in the world: no other team in the NFL has their own team of professional parachutists. The team jumps into every single home game.
    That would be impressive in and of itself, of course -- but there’s more. The Broncos stadium is as unique as the team that jumps into it. It’s one of the steepest, tightest sports stadiums in the United States. Oh -- and the entire stadium is criss-crossed with metal cables during the high profile games (which is more often than not, since the Denver Broncos are Super Bowl Champions).
    “As far as exhibition jumping is concerned, the Bronco’s stadium -- or “Sports Authority Field,” as it’s known officially -- is the diamond. There is a not a harder stadium that’s being jumped right now,” Kenyon explains. “A lot of the older stadiums are really splayed out, where the Bronco’s stadium is really upright. And then there are the cables, of course. This is the most technical demo jump in skydiving.”
    To do what Kenyon and his team do on game day, you have to have quite a resume: you have to be a competition-level swooper, you have to be able to speak eloquently to the media, and you have to land a tiny parachute in wicked conditions. Perfectly. Every. Single. Time. That is, to say the least, a difficult job position to fill. Understandably, Team Thunderstorm is small. It has six members, no more, no less: Jimmy Tranter, Stuart Schoenfeld, Justin Thornton, Kenyon Salo and Allison Reay. The number never changes. If one of the jumpers is unavailable on the day of the jump, that jumper is not subbed out.
    “The six of us know each other’s flying with great precision,” Kenyon explains, “And we can predict each other, every time. That safety is worth its weight in gold.”
    The Air Force used to get into that stadium with 250- or 260-square-foot canopies, navigating the stadium’s unusual topography by sinking their big canopies perilously in and executing a low turn before setting them down. It worked. But then the stadium installed more cables and the pre-game show wanted a higher-speed exhibition. Team Thunderstorm had to envision a better way -- and they did.
    “We decided to jump 97-to-120-square-foot Spectres,” Kenyon says. “The reason we jump those is because we have to dive the parachute across the crowd while still keeping a mandated 50-foot distance above them. We do hook turns into the stadium, down the stands, carving right. We pop a toggle at something like 150 feet, then carve across the field, then land.”
    “Basically, it’s like parallel parking a Ferrari at 60 miles an hour,” he laughs. “And 99% of the time, we stop between the 20 yard line and the end zone.”
    The first time Kenyon made the jump he describes as a moment of “terrifying confidence.” He knew he could do it -- after all, he’d made dozens of successful jumps into the empty stadium before he got the green light to join the team on game day.
    “Prior to being accepted as a team member,” Kenyon says, “I’d take advantage of any practice day I could get. I did a lot of practice when there were no actual games on the field. But I was also practicing at the dropzone. I would fly that canopy as much as I could -- work hard on the turn -- and work with Jimmy Tranter, a phenomenal canopy coach for brand new jumpers as well as for Team Thunderstorm, who gave the final okay to DZO and Team Thunderstorm Organizer Frank Casaras, for me to join the team on game days. Jimmy has got 25,000 jumps. When he speaks, everybody listens.”
    That constant practice is vital for a jump like this. Even without the dizzyingly steep sides and cable obstacles at the Broncos stadium, stadium jumps are so legendary that they have their own classification in the taxonomy of exhibition jumping. (The classifications are, in order of difficulty: Level 1, Level 2, Level 3 -- and “Stadium.”) This is true because of the super-challenging conditions a stadium creates. The rim of a stadium creates puckering turbulence as the wind hits it from the outside, spilling rough air down into the bowl. These conditions are not for the faint-of-heart.
    “When we come over that rim,” Kenyon says, “We have to be prepared for anything and everything. You can easily have 12 mile-an-hour wind at the rim and no wind on the field, so that means within 300 feet of difference in altitude you have got a huge difference in wind speed. And it’s often in different directions.”
    “Our small canopies help with that,” he continues, “Because, as we dive through the stadium, speed equals lift -- and the fluid dynamics also make the canopy rigid for smooth flying and landings.
    In the Bronco’s stadium, time runs in milliseconds. From the point you come over the rim -- and by that time, you are going very quickly down the field -- you are flying through and underneath a netting of metal cables.
    “There’s a single place you can enter,” Kenyon explains. “As soon as you do, you’re moving across the field very quickly, and you’re avoiding those cables. All the cables for the field goal cameras sit at 150 feet. The skycam cables come from the top corners and extend down diagonally; there’s around 350 feet of cable there, stretching down to a point the ground from two directions.” He gives a sideways grin. “It’s very challenging, yet every team member is absolutely prepared mentally and professionally for this demonstration.”
    Challenging, yes. Injurious -- not so far. At time of publication, Team Thunderstorm boasted a 100% safety record. Every team jumper has landed on the field on every single jump, with no close calls.
    “We have strict parameters that we must follow that are set forth by the USPA (United States Parachute Association) for how demos of this level and caliber must be handled,” Kenyon continues, “Sometimes we have to call it because the cloud ceiling is too low or the winds are beyond our limits. It’s those moments that make this team professional because we always err on the side of caution to make sure safety is paramount.”
    “Something Jimmy Trantor taught us, which I hold in the highest regard, is that we must constantly update our mental map on these jumps,” Kenyon articulates. “It’s a running inner monologue that focuses your awareness. ‘I made the turn; ‘the winds have changed;’ ‘I’m going down the crowd now;’ ‘I’m getting a little crosswind over here;’ ‘I’m a little bit over the sideline, I’m bringing it back over the center;’ ‘the field is a little wet;’ update, update, update. We spend the entire jump updating our mental patterns and adjusting. Immediately.”
    It’s a zen exercise to keep a high-quality inner monologue going in a stadium situation -- sometimes at night, with pyro; sometimes in wild conditions; always, with the throbbing energy of a massive, excited crowd.
    “There’s nothing like jumping out of the plane at 5,000 feet and already hearing the crowd beneath you,” Kenyon exudes. “The crowd sees us exit and just erupts. They are screaming and yelling, and you’re suddenly filled with the knowledge that you’re doing it for them -- the fans that have supported you for seven seasons running; for the camaraderie of the team around you; for the guys playing great football.”
    And for the love of skydiving, of course.

    By nettenette, in General,

    Meditation Preparation

    Most skydivers exercise some form of mental preparation on the way to altitude. What most do not realize is how incredibly important this is. The mental state that we are in prior to exiting the airplane determines how we respond to any given situation, and this response is the most important contributing factor in how the situation ultimately evolves. In other words, mental preparation is every bit as important as a pin check.
    What is Meditation?
    It must first be clarified that the specific method of meditation is not important for the purposes of this discussion. There are many ways to attain a calm internal dynamic, and there are no wrong ways to meditate.
    The goal of meditation is simple. We are striving to calm the mind, and develop a state that is devoid of thinking so we may calm back down to our state of basic sanity and health. This can be achieved through sitting practice, or through deliberate focus of attention toward a simple task such as walking or yoga. All of these pursuits result in the same kind of brain activity, which happens to be the direct opposite of the fear state.
    In the emotional experience of fear, the brain becomes unbalanced. Certain parts of the cortex become deactivated, while others, most notably the older structures such as the Amygdala, become awakened. These ancient brain areas cause an unconscious escalation toward a preparatory "sympathetic" response, rather than the healing, balancing forces of our "parasympathetic" systems.
    Interestingly, the first part of the brain to show significant diminished functionality during a fear response is the pre-frontal cortex. This is the newest part of the brain, responsible for higher cognitive functioning and is the source of willed action. This means that when we are afraid, we are no longer in control of our actions. Our choices gradually become dominated by our old brain that only knows three things: Fight, Flight and Freeze.
    In walks the "parietal lobe" of the brain. Located on the crown of the head, this is the spatial orientation area. When the parietal lobe is working to help us orient ourselves in the world, we are not in a state of rest. When this part of the brain is under-stimulated or deprived of input, however, the quiescent (calming) systems of the mind and body take over to cool us down.
    When the visual information coming into the visual cortex is interpreted by the parietal lobe, there are aspects of our visual experience that have not changed in the recent past. These aspects of our reality become "base frame", which is to say that we stop paying attention to them. When this occurs to a majority of the visual data, the parietal lobe is said to be in a state of "Deafferentation". (Newberg, 2001)
    Deafferentation may be the cause of the altered states reported by mystics and spiritual seekers of all cultures. The common denominator across all the spiritual practices is the lack of changes in the data set coming into the visual cortex. This is accomplished simply by gazing in one particular direction for a long period of time.
    When the parietal lobe is deprived of neural input, our parasympathetic processes begin to transform our state of consciousness, as demonstrated in brain scans such as SPECT and functional MRI. The resulting brain activity is most notably different from our normal waking consciousness, called "beta" activity. In fact, experienced meditators exhibit extremely balanced activity throughout the brain, referred to as "gamma synchrony" (Davidson, 2004). Further studies have shown that the balance of activity in the parietal lobe is significantly different from that experienced in "normal" consciousness (Newberg, 2002).
    The interesting thing about the results of the many studies on meditation is the fact that repeated exposure to the meditative state seems to increase the effect. Buddhist monks with considerable meditation practice showed a much higher level of gamma synchrony than subjects with no previous experience (Davidson, 2005). It seems that practice really does make perfect.
    What does this mean for you and me? These studies show that we are actually able to alter our brain's activity, and prevent stress from diminishing our cortical activity to the capacity of a caveman. All we need to do is take the time to practice a new way of operating our minds. Although there are many different methods of meditation, there are common aspects across the techniques that seem to create the most powerful effect. Following are some of the common elements.
    Minimal change to the visual field, eyes open
    Focusing on the breathing, particularly the out-breath
    Balancing the posture to prevent physical discomfort
    Letting go of thoughts as they come
    Returning to the present moment When you exit an aircraft in flight, you are going into battle. You must prepare in every way that you can to defend yourself against planetary impact. The most important tool of all is your awareness. When your mental speed increases due to fear or anything else, you are a danger to yourself and everyone near you.
    How you find your way to the meditative state is your business. Your rituals are your personal avenue to the calm state, and it will look different for everyone. All that matters is that you take the time before each jump to cool out and let go of your thinking. That way, when some unconsidered possibility comes your way, you are relaxed and in balance, ready for anything.
    BSG


    Portions of this article are excerpts from Brian Germain's new book, Transcending Fear, 2nd edition. For more information regarding meditation as a tool for fear abatement and performance optimization, go to: www.TranscendingFEAR.com

    By admin, in General,

    Marketing To The Millennials

    Have you ever been at a restaurant and observed a group of people not speaking to one another because everyone was staring at their phones? The age group most likely to be "engaging" this way are people born between the years 1980 and 1996 - the Millennial generation.
    There’s a lot of good news about Millennials for the skydiving industry (for example, they put experiential value ahead of ‘stuff’), but there's some bad news too: many of us haven't adjusted our marketing plan to capture the Millennial market. We've only just begun to dip our toes into the vast ocean of digital marketing which would enable us to meet Millennials where they are - online. Having a functional website and a Facebook page is no longer enough; to effectively reach this demographic, we need to be fully immersed in the channels they are using and understand why they use them.
    Why You Need To Be Marketing To Millennials
    Although skydiving caters to individuals between 16 (depending on your country) and 106, the number one target demographic for the skydiving industry is men and women between the ages of 25 and 34. Have a look at your Facebook Insights and you'll probably notice that the largest percentage of your fan base usually falls within this category. And this category fits squarely within the age range of the Millennial generation.
    Love or hate their addiction to smartphones and tablets, there’s no denying that 18-34 year olds are an important segment, if not the MOST important segment of your customer base, and their influence is growing.
    According to a recent U.S. Census Bureau, Millennials will surpass Baby Boomers as the largest living generation in 2015. In the U.S., Millennials are responsible for an estimated 1.3 trillion dollars in annual spending. This number will only increase as more Millennials reach their peak income earning years over the next two decades.
    The future success of your business will depend in large part on your ability to properly market your services to the Millennial generation. As digital natives, the way Millennials interact, view, and engage with the world around them is completely different from previous generations. Their preferences are different, their values are different, and their spending habits are very different.
    Companies who want to effectively tap into this growing demographic are going to have to embrace a completely new marketing strategy that takes these differences into account. In a recent report, “How Millennials Are Changing the Face of Marketing Forever,” The Boston Consulting Group outlines the ideal marketing strategy for capturing the Millennial generation. They call it reciprocal marketing and describe it as follows:
    “Instead of being a process that is led and pushed by companies, modern marketing is an ecosystem that is influenced by some factors that a company can control and some that are beyond its control. It is a system in which marketers, customers, and potential customers perpetually exchange experiences, reactions, emotions, and buzz.”

    How To Create An Effective Reciprocal Marketing Campaign
    1. Be WHERE Your Customers Are
    To effectively reach Millennials, companies must be present online and offline; they must have a strong mobile presence.
    According to the Pew Research Center, roughly 83% of Millennials now own a smartphone. Of those, 50% report that their preferred device for accessing the internet is their smartphone. This means many of your potential customers are accessing your website on a mobile device.
    Have you visited your website on a smartphone or tablet lately? How does it look? Is it easy to read and navigate, or do you have to constantly pinch and expand to see the text?
    Millennials are the instant gratification generation - If your website is not responsive (meaning it automatically adjusts to fit any size screen or device), chances are they won't be sticking around for long, and you won't be getting their business.
    2. EMBODY What Your Customers Aspire to Be
    Millennials are looking to connect with brands that reflect their values and project who they aspire to be. What do Millennials value? Luxury, adventure, excitement, travel, and authenticity – to name a few. They describe their generation as tech savvy, modern, risk taking, rebellious, smart and humorous.
    If you want to strike a chord with Millennials, make sure that your company’s messaging, imagery and personality reflect what they value. This shouldn't be too difficult - what could be more adventurous, exciting, authentic, and rebellious than skydiving?
    And there's more great news for our industry: a recent poll found that Millennials place a higher value on life experiences than on physical possessions. In fact Millennials’ spending habits are the driving force behind the new “experience economy.” 78% of Millennials said they would rather spend money on a memorable experience than on an object; 72% indicated that they would likely spend more money on experiences than physical things next year; and 72% reported suffering from FOMO (fear of missing out), a condition that is driving them to engage in more experiences so they can “keep up” (i.e. post pictures and status updates of their exciting life experiences) with their social networks.
    3. ENGAGE with Your Customers to Build Trust
    If you want to build customer loyalty among Millennials, you must engage with them. Millennials desire to interact and share their experiences and opinions with companies through social media. Research indicates that recognition is extremely important to Millennials so when you open up a dialogue make sure you are prompt to reply to customers who engage with you. Make them feel as if they have a personal relationship with your brand.
    Millennials are overwhelmingly skeptical. Only 19% believe people can be trusted. This means a company has to work hard to gain and maintain their trust. Authentic engagement via social media is one of the best ways to do this. When you build loyalty with Millennials who have already used your services, you encourage them to share their opinion of your company with their friends. And because Millennials’ purchasing decisions are largely influenced by friends and family, making your current customers brand advocates will reassure their social circle that you are a trustworthy company to do business with.
    Social Media - Quick Facts
    52% of Millennials follow/like their favorite brands online via social media channels.
    Facebook is still by far the most popular social media channel with Millennials, but more users are engaging with multiple platforms daily.
    Relevant platforms:
    2014 Usage Statistics (18-29 years old)
    Facebook = 87%
    Twitter = 37%
    Instagram = 53%

    By admin, in General,

    Marketing Essentials for the Skydiving Industry

    Marketing execs love to throw around industry jargon to make themselves sound like marketing experts. Terms like ROI, target demographic, disposable income, call to action and spiral binders with graphs and charts showing positive gains look and sound legit. Don’t believe the hype.
    All this ‘marketing-speak’ sounds good, but the majority of marketing execs who work for broadcast, TV and print don’t understand the skydiving industry and mistakenly apply successful campaigns used for other industries to our own.
    Before buying in to a marketing plan, understand three major reasons why mass media ads don’t give a return:
    1. A Tough Call to Action. Strong marketing plans offer a call to action
    prompting an individual to respond to an ad. Few ads challenge people to do something that may result in one‘s death. Though death is an unlikely result, it weighs heavily for Joe Public to actually commit to calling a DZ and making a booking.
    2. Recruitment. Think about it, how many people come to a DZ alone? It happens, but it’s the exception to the rule. Students usually recruit a friend to share in the fear, anticipation and excitement of the experience. Not only does one need to spend time considering whether they should jump, but then need to recruit a friend, which takes time.
    3. Disposable Income. How many of us have an extra few hundred dollars lying around? Many mass media ads for activities are more affordable than your average price for a tandem skydive.
    Combine the obstacles of having to consider making a jump, recruiting a friend and saving money and you’ll find that a lengthy amount of time has gone by before the phone begins to ring. Some will argue that advertising creates brand awareness and this is true, but there will only be a small percentage who see and hear an ad that follow through all of the steps to make it to your DZ. Bottom line: a poor return on investment. Most DZO’s have been happy to break even on their mass media campaigns after they’ve launched.
    The Affordable and Effective Approach
    The most effective kind of marketing harnesses the exhilaration of your current customers. Firstly, give these guests a reason to come back to make a second jump. No longer does this need to be a ‘once in a lifetime experience.’ These guests will recruit their full-retail paying friends to experience life’s greatest adventure. Secondly, equip your guests with a means to advertise your DZ utilizing social media by sharing videos, photos and check-ins.
    Top Five Marketing Basics Every DZ Should be Implementing
    Online Reservations. If you’re a DZO who says that you don’t want to miss
    on the personal interaction with guests while making a booking, then this is the first marketing change to be made. If someone desires to spend money with your company at two o’clock in the morning, let them! Don’t force your potential customers to spend money with you on your terms.
    Social Media. The biggest corporations in the world are actively engaging with people through social media. If you are putting a couple posts out here and there then you’re missing a huge opportunity that the business world has come to embrace. Creating a social media plan is necessary, should be organized and well structured. This is a legitimate and inexpensive way to market the business.
    Video E-mails. Embrace your customer’s enthusiasm by using a service to e-mail guests their videos. Be sure the DZ’s branding, phone number and website is included because these videos will be shared everywhere. This is an example of getting your customers to market for you.
    Database Collection. Updating your DZ database is a critical piece to the marketing pie. Collecting e-mail addresses will allow for broadcasting your marketing message to a clientele that knows how great you are. A professionally designed newsletter offering specials during the holidays will reap rewards to the bottom line.
    Surveys. How do you know your strengths and weaknesses? Allow your customers to tell you by seeking their feedback. This should never be done at the DZ ten minutes after your guests have jumped. An online survey should be sent 24 hours after a jump allowing for anonymity and comfort to provide honest insight about the experience. In order to have a finger on the pulse of the operation and understand the weakest areas of the customer experience, surveys are invaluable.
    Finally, the best marketing is word of mouth. Examine every interaction your guests experience with the operation from the website, cleanliness of bathrooms, presentation of the instructor, cleanliness of jumpsuits etc. and be sure to amaze your customers. Having a plane with instructors who can safely execute skydives is not enough. The details that surround the experience is just as important as the skydive to ensure your customers aren’t just happy, but thrilled with the experience.

    By admin, in General,

    Love Across The Risk Continuum

    Here are two irrefutable facts:

    Anyone who is doing more than me is a sketchball.
    Anyone who is doing less than me is a pussy. Funny? Kinda...but if you've spent any time around airsports, you know how true that is.
    I'm sure there are myriad examples that demonstrate the universality of this bilateral ruleset, but for the purposes of discussion here, I'll use it to illustrate the most difficult part of being -- and loving -- an airsports athlete: risk asymmetry.
    Risk Identification
    Risk identification is a spectrum phenomenon. You can picture the risk continuum as a horizontal line, marked evenly from 0 to 10 to illustrate the range between total risk intolerance and extreme risk tolerance. To avoid using value-implicit words like "high," "low," "more" and "less," I'll use your mental picture of that diagram to describe two differential places on the scale like this: left and right.
    Each athlete identifies him/herself somewhere along this continuum. Generally, he/she "picks a spot" in the early career and holds to it as a part of his/her identity indefinitely.
    Empirically speaking, it seems to take a significant external event (i.e. a close friend's death, the birth of a child, a marked risk tolerance shift in the athlete's close collective, etc.) to effect a change to the athlete's self-assignment on the spectrum. However, one event does not seem to affect much more than frustration, resentment and rebound: the intense friction caused by risk asymmetry.
    If you have any engagement whatsoever with airsports, you're no stranger to this phenomenon. Most saliently, risk asymmetry is uncomfortable. It can disrupt your focus on planes, at exit points and at launches. It can cause you to swell with illogical self-satisfaction. It can launch you into an absurd fit of anger. It's a strong trigger point.
    When another athlete posts a video online that inspires your "sketch rage," you're experiencing risk asymmetry.
    When you hear another athlete grumbling about another jumper's antics at the table next to you at the DZ pub and you roll your eyes, you're both experiencing risk asymmetry.
    When your partner expresses the desire to kick up (or dial down) their demonstrated risk tolerance and you formulate an argument against it, you're experiencing risk asymmetry.
    The third example is what I'm keen to address here. If you love somebody, whether as a lover, family member or close friend, you'll naturally want them to demonstrate a position on the risk continuum that matches yours exactly. Unfortunately, ain't gonna happen. This phenomenon has depth-charged many a partnership. Luckily, it doesn't have to bust yours.
    1. Remember: all relationships are risk-asymmetric.
    Even if you haven't yet experienced an incident that highlights the risk asymmetry in your blissful union, be aware: it's coming. No two people sit in precisely the same place on the spectrum. Have your tools ready.
    2. Make it a conversation.
    Curious? Take two pieces of paper and draw out a ticked line across both. Title each one "Risk Continuum." Mark a 0 on one side and a 10 on the other. Give one to your loved one, then go into separate rooms to place yourselves on the spectrum.
    When you're done, come back together and talk about it. You both may be very surprised at where the other self-identified -- and why. This insight can be gold.
    3. Don't escalate.
    It's easy to get very dramatic about someone else's decisions in airsports. The temptation is strong to throw around life-and-death hyperbole in order to turn up the volume of the argument.
    Right-spectrum and left-spectrum partners use this fallacious logical crutch equally. That's a shame, as it's a totally ineffective strategy. No matter what side of the spectrum you're on, you can expect a similar result: your sparring partner will simply tune you out, and you'll be exhausted.
    4. Expunge the word "selfish" from your vocabulary.
    Left-spectrum folks: You are not selfish for wanting your loved one to be safe. Right-spectrum folks: You are not selfish for wanting to explore to the edges.
    You are both selves, and you both want things from your lives. One's desires are no more inherently important than the other's. "-Ish" is a diminutive; when you use it, you're demeaning both yourself and the object of the descriptor. Stop.
    5. Try on a different feeling.
    A partnered pair of my good friends, both of whom are airsports athletes, framed this one perfectly for me. "When I get upset," she told me, "I just try another feeling on for size, to see how it feels." Angry? Try pride. Despairing? Try curious. Browse until something fits you better.
    6. Choose the relationship.
    If you don't want to keep a risk-asymmetric relationship, that is by all means your prerogative. Even if you're related, you have the choice to open up enough distance between you that the other's choices do not actively and perpetually cause you pain.
    However: if, after deliberation, you decide that you want to keep your relationship active, you need to choose it -- and choose it like it's your day job. Choose it over venting to your friends. Choose it over angry SMSs. Choose it over passive-aggressive sulking. Choose it over deciding to stay angry. Choose it over and over and over.
    It's key to note that "choosing the relationship" doesn't automatically mean the choice of the relationship over the choice to participate in the frictive activity. Instead, set expectations that ritually emphasize the relationship's mutual importance.
    For instance: the right-spectrum member communicates with the absent left-spectrum member at certain pre-determined points in the activity, and the left-spectrum member always responds with a phrase of encouragement. This must be done with religious adherence; if so, it can help both parties enormously.
    7. Don't kick yourself.
    None of this is easy. Not one tiny bit of it.
    It's not easier to be on one side as opposed to the other. It's not easier in any unique configuration of relationship. It's not easier when you're both athletes, and it's not easier when you're not geographically contingent, and it's certainly not easier when either or both of you are pretending to want something you don't want.
    If you're struggling with this, you're not alone. Look around you in the airsports community: we're all right there with you, whether or not we're talking about it. Take heart, and take the hand of your pussy/sketchball partner. They need you, too.

    By nettenette, in General,

    Line of Flight Explained

    The topic of “Line of Flight” seems to be a mysterious, yet cool term that is often misused and/or misunderstood. As a freefly load organizer and instructor, I’ve realized the lack of knowledge about this subject so I figured we can take a moment and break it down:
    Jump Run – the direction of flight and configuration of the plane while jumpers are exiting
    Line of Flight – The 3-dimensional profile of Jump Run
    The Line of Flight is essentially the same “line” as Jump Run, however in skydiving, the Line of Flight is discussed in terms of three-dimensional space.
    Next, where Jump Run begins (or the point where the first group exits) is known as “Down the Line of Flight” and where Jump Run ends (towards the last group exiting), is called, “Up the Line of Flight.”
    According to these illustrations, note the compass rose and which direction the plane is flying. You can determine that the plane is flying from the South, towards the North. This establishes Jump Run and Line of Flight.
    So, what makes this “Line of Flight” important? To avoid collisions!!
    Potential Collision Hazards
    Freefall Drifting (outside the given exit separation and given column of air)
    Break-Off & Opening
    Canopy Opening and the First 10-15 seconds On every jump, in any axis, we all experience freefall and canopy drift. (Reference http://www.melissaairheart.com/winds-aloft/) Therefore, pre-planning the spot, Jump Run, Exit Order (reference http://www.melissaairheart.com/exit-order-of-business/), and Exit Separation (reference http://www.melissaairheart.com/exit-separation-time-really-matters/) turn out to be important elements of safety for Line of Flight.
    Taking into consideration the day’s Jump Run, the Exit Order for the load and Exit Separation for the day’s conditions, each group (assuming they are a traditional RW, Freefly, student or Tandem group) is given a “Column of Air” for freefall. If a group is moving towards the boundaries of their given column, there now exists a potential for a collision.
    How does one get towards the boundaries of the column if they exited in the right Exit Order and given the appropriate Exit Separation?
    Example 1: New Freeflier

    Freefly speeds are increased from 120mph to roughly 150mph. Typically, new sit flyers have a tendency to lean forward which causes a dramatic backslide, which can cover a great distance. If that jumper is facing Up or Down the Line of Flight, they are increasing their chances of converging with another group.
    A solution is to have newer freefliers identify themselves in the loading area, and let others know they’ll be taking the Line of Flight into consideration. Then make sure to face perpendicular to the Line of Flight during freefall.
    Example 2: Break-Off

    To avoid collision on break off, it is suggested to track perpendicular to the Line of Flight.
    Let’s say there is one 4-way RW group (no video), and three 2-way freefly groups exiting from a caravan – given Exit Separation 6 seconds, Jump Run South to North, and each group exited appropriately. To assure avoiding running into groups, the 2-way freefliers are able to track perpendicular to the Line of Flight, allowing more separation between themselves and the other groups.
    However, in a 4-way or larger, inevitably, part of the group may track Up and Down the Line of Flight. There are 3-options to this variable:
    1: The 2-jumpers tracking Up or Down the Line of Flight may reduce their tracking speed so as not exit their Column boundaries, yet still gaining an appropriate distance; and the 2-jumpers tracking off the Line of Flight do a max track to assist in maximizing group separation
    2: The 4-way could adjust their break-off and off-set their trajectory by at least 45° so as to break-off, off the Line of Flight
    3: The group exiting after a group of 4 (or more), leave a little extra time before exiting to account for enlarging the Column of airspace for the previous group’s need space for break off
    [Larger groups will absolutely need more time between groups to account for a larger distance covered on their break-off.]
    Note: Angled, tracking and wingsuit groups are exceptions to the “Column of Air” example as they fly in a broader airspace and need special consideration for their flight paths. This requires communication and awareness from the entire load, including the pilot.
    Why is Line of Flight important for canopy?
    Example 1: Canopy’s Flight Path

    The canopy’s forward movement after opening still increases the distance towards the boundaries of the prior or previous group’s Column of Air.
    Therefore, after ensuring a functioning canopy, it’s important to fly OFF the Line of Flight for approximately 10-15 seconds after opening. In theory, you should be able to look Up the Line of Flight and see the group after you breaking off or just opening; and look Down the Line of Flight and identify the group Down the Line of Flight under canopy and slightly below (depending on opening altitudes).
    Example 2: Landing Area and Opening Point

    This will vary depending on Jump Run’s direction, surface winds, freefall drift, etc. However, if the landing Target Area is under Group 3 shown in the next Illustration, then Group 1 and 2 will have to fly Up the Line of Flight. If you find yourself in Group 1 or 2’s situation, fly off the Line of Flight and identify the groups that exited after you before you fly to the the Holding Area and Landing Pattern.
    Try this at home:

    1. Figure out Line of Flight (or Jump Run) for the day’s conditions and identify landmarks for specific directions

    2. Make sure you note if your group is drifting up or down the Line of Flight; then assure you track accordingly

    3. After deployment and opening checks, fly your canopy off the Line of Flight (if safe to do so) for 10-15 seconds.

    4. Identify a safe flight path to Holding Area and Landing Pattern
    Another great resource is USPA’s Power Point presentation on “Canopy Collisions” found here http://www.uspa.org/USPAMembers/Downloads/tabid/84/Default.aspx (scroll towards bottom, under “Miscellaneous” topics.
    There are always exceptions to the norm and many variables. Therefore, maintain awareness and use your best judgement in each situation.
    Note: If this does not make sense, please consult an instructor at your Drop Zone for further explanation. This is not meant to be a sole training tool for skydiving or parachute flying. Full instructional methods will be provided at your skydiving school.
    Drawings are not to scale

    By MissMelissa, in General,

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