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General

    Marketing Essentials for the Skydiving Industry

    Marketing execs love to throw around industry jargon to make themselves sound like marketing experts. Terms like ROI, target demographic, disposable income, call to action and spiral binders with graphs and charts showing positive gains look and sound legit. Don’t believe the hype.
    All this ‘marketing-speak’ sounds good, but the majority of marketing execs who work for broadcast, TV and print don’t understand the skydiving industry and mistakenly apply successful campaigns used for other industries to our own.
    Before buying in to a marketing plan, understand three major reasons why mass media ads don’t give a return:
    1. A Tough Call to Action. Strong marketing plans offer a call to action
    prompting an individual to respond to an ad. Few ads challenge people to do something that may result in one‘s death. Though death is an unlikely result, it weighs heavily for Joe Public to actually commit to calling a DZ and making a booking.
    2. Recruitment. Think about it, how many people come to a DZ alone? It happens, but it’s the exception to the rule. Students usually recruit a friend to share in the fear, anticipation and excitement of the experience. Not only does one need to spend time considering whether they should jump, but then need to recruit a friend, which takes time.
    3. Disposable Income. How many of us have an extra few hundred dollars lying around? Many mass media ads for activities are more affordable than your average price for a tandem skydive.
    Combine the obstacles of having to consider making a jump, recruiting a friend and saving money and you’ll find that a lengthy amount of time has gone by before the phone begins to ring. Some will argue that advertising creates brand awareness and this is true, but there will only be a small percentage who see and hear an ad that follow through all of the steps to make it to your DZ. Bottom line: a poor return on investment. Most DZO’s have been happy to break even on their mass media campaigns after they’ve launched.
    The Affordable and Effective Approach
    The most effective kind of marketing harnesses the exhilaration of your current customers. Firstly, give these guests a reason to come back to make a second jump. No longer does this need to be a ‘once in a lifetime experience.’ These guests will recruit their full-retail paying friends to experience life’s greatest adventure. Secondly, equip your guests with a means to advertise your DZ utilizing social media by sharing videos, photos and check-ins.
    Top Five Marketing Basics Every DZ Should be Implementing
    Online Reservations. If you’re a DZO who says that you don’t want to miss
    on the personal interaction with guests while making a booking, then this is the first marketing change to be made. If someone desires to spend money with your company at two o’clock in the morning, let them! Don’t force your potential customers to spend money with you on your terms.
    Social Media. The biggest corporations in the world are actively engaging with people through social media. If you are putting a couple posts out here and there then you’re missing a huge opportunity that the business world has come to embrace. Creating a social media plan is necessary, should be organized and well structured. This is a legitimate and inexpensive way to market the business.
    Video E-mails. Embrace your customer’s enthusiasm by using a service to e-mail guests their videos. Be sure the DZ’s branding, phone number and website is included because these videos will be shared everywhere. This is an example of getting your customers to market for you.
    Database Collection. Updating your DZ database is a critical piece to the marketing pie. Collecting e-mail addresses will allow for broadcasting your marketing message to a clientele that knows how great you are. A professionally designed newsletter offering specials during the holidays will reap rewards to the bottom line.
    Surveys. How do you know your strengths and weaknesses? Allow your customers to tell you by seeking their feedback. This should never be done at the DZ ten minutes after your guests have jumped. An online survey should be sent 24 hours after a jump allowing for anonymity and comfort to provide honest insight about the experience. In order to have a finger on the pulse of the operation and understand the weakest areas of the customer experience, surveys are invaluable.
    Finally, the best marketing is word of mouth. Examine every interaction your guests experience with the operation from the website, cleanliness of bathrooms, presentation of the instructor, cleanliness of jumpsuits etc. and be sure to amaze your customers. Having a plane with instructors who can safely execute skydives is not enough. The details that surround the experience is just as important as the skydive to ensure your customers aren’t just happy, but thrilled with the experience.

    By admin, in General,

    Action Therapy: When Skydiving Saves Lives

    Adam Martin and David Winland are here to tell you that skydiving saved their lives: from self-destructive tendencies, depression, drugs, and possibly even the emotional quicksand of post-traumatic stress disorder (PTSD). They call it “Action Therapy”, and it’s the working title of a grassroots documentary they are creating on an iconic summer road trip to as many dropzones as possible before their money runs out. Their mission is to highlight the sport’s everyday stories of beauty and personal meaning: no high-profile stunts here, just tales of transformation.
    These two friends, who met through skydiving, have different but equally harrowing stories. Three and a half months after his father committed suicide, Martin decided to go skydiving. His family assumed that the grieving son had a death wish. On the contrary, the idea of taking a previously unimaginable risk was a way of pulling himself out of a self-destructive spiral. Winland, on the other hand, speaks freely about surviving childhood abuse: “Everyone has dysfunction in their families and lives, but mine was really bad. I had cigarette burns on me. There were some terrible people. Instead of getting counseling, I bottled it up and started using drugs and fighting. I’d go out and just raise hell.”
    Martin, 30 years old, and Winland, 38, both largely credit skydiving with their recovery. Winland, a single dad, says he was burned out and worried about his ability to sustain relationships: “When my daughter was born, that just kind of got better. But I still had that really severe issue of, I didn’t communicate well and I didn’t trust anyone. I love my daughter and she was the focus on my life, but I was still angry. Once I started jumping, I was just able to let everything go. I’m a single dad. I have custody of my daughter. I don’t know if I would have been able to do that if I was the same person I was before jumping. I got custody right as I started in the sport, and it has helped. That’s why we have the name Action Therapy. Both of us have been helped so much just by exiting that plane.”
    The duo hopes that sharing real stories will reach people in a dark place. “I hope someone watches our documentary and says, that kid was going through a shitty time in his life, and he did something to pull himself out. So if it helps someone get out of a bad time, whether through skydiving, or something else – go do it,” says Martin. He goes on, “My father was a medic in Vietnam, and there’s no doubt in my mind he had PTSD. But he was raised on a Montana ranch where men kept their feelings bottled up, so we never really talked about it. Maybe this could have saved my dad. Maybe if my dad had something like skydiving, he wouldn’t be gone right now.”
    In addition to Martin’s father’s service, Martin and Winland were deeply inspired by a meeting with Todd Love, the triple-amputee wounded warrior who has refused to let his circumstances prevent him from skydiving (as well as wrestling alligators, going white-water kayaking, and completing the challenging Spartan Race). Along the way, they hope to raise awareness and funds for the Wounded Warrior Foundation.
    These two newer jumpers (Martin has 230 jumps and Winland 296) have the easy banter of friends who have spent too much time in a car together already. They are an odd couple: a tattoo artist who hates golf (Winland) and a golf pro (Martin), now living and working together towards a shared dream. “Skydiving is a great equalizer, a crazy group of people,” says Martin.
    They can almost finish each other’s sentences, and the words of encouragement flow easily. When Martin talks about his father (“I can’t bring him back – I have to move forward in the right way”), Winland chimes in: “He’s so proud of you and your accomplishments!” And when talking about how skydiving has helped ease his fatigue with the world of golf, Martin adds, “I know it’s helped David with his tattooing, too.”
    The philosophy is simple: no matter how heavy the burden, skydiving will lift it. “It’s not the adrenaline rush every time,” says Martin, “It’s just fun and it puts a smile on my face, so I keep doing it.” Winland adds, “I was always quick to pull my roots up. The people I’ve met jumping feel like home.”
    If you want to get some Action Therapy, share your story, or just give this enthusiastic two-man team a high-five, you can find them at Skydive Chicago’s Summerfest boogie or on the last stop of their tour, the Lost Prairie boogie in Montana.
    Keep up with them online at the Action Therapy Facebook page. They have already visited: Skydive Arizona, Skydive San Diego, Tsunami Skydivers (Oceanside), Skydive Perris, Skydive Elsinore, Monterey Bay, Bay Area Skydiving in Byron, Skydance Skydiving in Davis, Sacramento, Lodi, and Oregon.

    By admin, in General,

    Safety during workouts emergency

    Technology has greatly helped aviation professionals when it comes to security. Modern equipment has made life easier for riders who venture into the sky to protect us from enemies.
    1. What are these items?
    This equipment simulates parachute for emergency exits. One such device is highlighted by its quality in graphic detail and faithful performance during simulation, because you can imagine yourself in midair and plummeted.
    2. What do they do?
    The sensations are basically the same for an emergency situation trying to make almost one real moment of danger.
    3. How does it work?
    The pilot is inside the device that looks like a real parachute and put a helmet and has a motion sensor. The pilot should be in full uniform as if in a confrontational situation in midair, making it even more faithful simulation.
    4. When connected.
    The device, when connected, is being monitored by an experienced trainer and a specialist in the system, which will be recorded all data collected during the simulated flight for further research.
    5. What more simulator used by these professionals?
    One of the most widely used equipment for testing the simulator is created by the company e.sigma. This simulator is called SOKOL and has a wide range of resources capable of solving problems that occur during flight. He has a different system for more complete simulator training for emergencies in the air.
    6. The pilot.
    The pilot, when the simulator should be fully equipped for safety and to look real. The pilot visualize the environment in a free fall and feel the difficulty of the force of the wind and rain through a "glasses" 3D quality equipped with a motion sensor, with which the pilot may make light or rapid head movements that not lose sight of the focus of the landing. In addition to the visual effects are sound effects that are nearly real simulate the sound of wind, rain and other climatic obstacle or not.
    7. Virtual environment ..
    The simulation begins with the rider "in" the aircraft, then it jumps, which actually is skipping a step equipment. But there is a simulation of an ejection cabin of an airplane, which in an emergency can make the difference between surviving or dying. The software allows to simulate different environments perfectly fall, terrain and weather, not to mention that before starting the workout safety instructor will program without knowing the pilot, some emergency situations that may occur in normal flight.
    8. The equipment.
    The simulation system consists of support where the rider is, computer monitoring, sensors that are connected to computers and the pilot, as well as specific software. The system is very interactive and easy to use, anyone can operate it. The simulator is suitable for specific training, therefore, are used to simulate situations of extreme emergency, however, are also used in military selections, ie, it is not a virtual toy, but a life saving device.

    By gleison, in General,

    AFF Students Are Awesome

    AFF students are awesome! They are incredibly excited, nervous, and sometimes quite hilarious. Ben Lowe and I have complied some of our favorite experiences with teaching and getting to know some of our students over the last few years.
    A graduated student of mine came up to me as calm as could be. The way he looked at me was that he was in trouble.I asked him, “What’s up?”
    “I had a cutaway,” he replied.
    “That’s awesome! You saved your life!” I replied as thrilled as could be.
    “What type of malfunction did you have?”
    “I think it was a hard opening.”
    “How do you know it was a hard opening?”
    “I opened up so hard I lost my shoes.”
    Ben and I had a student who sheepishly walked in the student room on a Sunday morning.
    “Good morning,” we said. “How are you?”
    Laughing he replied, “I’m at church!”
    Ben and I look puzzeld at each other, “Church?”
    “Yes, I tell work that I have to go to Church Sunday mornings so I can jump!”
    One of our favorite water training responses:

    I had a student who wore a digital altimeter that recorded her freefall speeds and liked writing them down in her logbook. She was about my size, 5’3” 120 pounds. After one jump she ran out of a room holding her altimeter high.
    “Melissa! Melissa! I reached a max speed of 168mph! That’s a freefly speed!”
    Ben and I always give our student’s the opportunity to always ask us questions, even after they graduate. This was one of our favorite downsize questions:

    We had a student who repeated Level 4 several times. Although discouraged, she kept moving forward and ended up graduating to her A-License. The following season after accumulating 100 jumps and tunnel time and ran up to Ben, “I want to do a jump with you to show off my bad ass 360° turns – in control!”
    Ben had been working with a student on exits for several jumps. She finally just said, “I’m terrified about jumping out of the plane. I’m just gonna throw myself out, then get stable.”


    I was walking into the student room and I had overheard several students giving shout outs for their landing stats.
    “I have 2 corn landings,” one says.
    “I have 1 corn and 1 bean landing,” says another.
    “Oh yeah, I have 1 corn, 1 bean and 1 runway landing,” he said laughing with a few gasps and questions. Then another pipes up.
    “Well I landed in the corn 2 miles away!” and the laughter ensued!
    It’s pretty tough as an Instructor to beat YouTube these days. But you have to stand your ground!
    Teaching is something Ben and I also take seriously as we know our actions will make a lasting impression. However, the rewards are great as we get to meet so many different people and watch them progress in the sport we’re so passionate about. If you’re an AFF student, I encourage you to keep going and keep learning!
    Got any interesting stories about what you've heard coming from AFF students? Share them with us in the comments section below...
    Find good articles here: http://www.melissaairheart.com/category/education/

    By MissMelissa, in General,

    Word of Mouth Marketing and Skydiving

    Thanks to social media, word of mouth marketing has become the most powerful marketing tool in the industry. This approach to marketing is exciting for some and a nightmare for others because the message cannot be controlled. Word of mouth spreads like wildfire by a few keystrokes of an individual who either loves or hates your service.
    For a business to thrive in today's tech savvy world, an owner must view opening the doors each morning as a theatre company on opening night…you're putting on a show. Each day businesses are putting on a performance for each customer who are armed with amazing technology to tell the world about the performance. It's time to start dancing!
    Perhaps no image is more synonymous within skydiving as the famous 'infidel' tattoo that went viral on social media bringing
    attention to a drop zone that no business owner would desire.
    Through the Eyes of the Consumer
    Imagine if you were invited to be a secret shopper. Your assignment would be to take a date to the nicest, most expensive restaurant in town. This restaurant would only be visited on the most special of occasions because of its high price point. Excitedly, you accept the offer and look forward to enjoying a quality meal in a romantic setting with that special someone in your life.
    In consideration of your assignment, what would it take to rate the restaurant a perfect five stars? One would think that the rating centers around the meal, but with more thought there are several interactions that take place before the food reaches the table.
    Consider these eleven judgement points that lead up to the presentation of the food:
    Website - In preparation for your meal, you elect to review the menu online. This is the first interaction with the restaurant. What image and feeling does the site convey? Hopefully it's positive as you send the link to your date to show where you're going... we want her to be impressed!
    Directions - How easy or difficult is it to locate the restaurant? There's nothing more frustrating than getting lost!
    Parking - Is parking readily available or are you circling the restaurant trying to find any opening?
    Greeting - What is the greeting like when you arrive? For the price point and experience, we hope it's positive and warm!
    Cleanliness - What is the appearance of the restaurant? This will set a tone. Hopefully, the soles of your shoes aren't picking up tons of dirt because the floor hasn't been swept in days.
    Wait Time - How long does it take to be seated especially as you have a reservation? If you've made arrangements ahead of time, the wait should be minimal.
    Interaction - What is the interaction like with your server? The gratuity will be high after the cost of this meal…we hope it's good!
    Beverages - Having placed an order for drinks, how long does it take for them to arrive? If this is a first date, you may need that beverage to arrive sooner than later to ease the awkward silence!
    Bathrooms - While awaiting drinks, you visit the bathroom. No one likes a dirty bathroom...anywhere.
    Food Order - How long does it take for the server to take your order for food? Do you like to wave at a server when it's time to place the order?
    Food - How long does it take for the food to arrive since you made the order? "Maybe the lamb is being flown in from New Zealand?"
    Once the food has arrived there are more interactions with the server, an offer for dessert and the bill. If the food was perfect, and the eleven interactions prior to the meal were average, would you award the restaurant five stars?
    Though all of the interactions leading to the meal are all small details, when added together become significant. To receive a true five star review, no detail is too small.
    Above: excessive waiting is a major issue at DZ's around the world which only lessens a customer's experience. Between the price point and high expectations, this will not win any five star reviews.
    As other businesses have had to adapt, so must our industry. As in the secret shopper example above, replace the meal with the skydive. We must strive for five stars and examine every interaction a customer has with our DZ's to ensure it's never average, but always exceeds expectation. Our customers are not just our tandem or AFF students, but fun jumpers and the staff that work for us as well.
    The key to harnessing word of mouth marketing is to allow service and professionalism to be as important as the skydive itself. No detail too small when offering the single greatest experience life has to offer.

    By admin, in General,

    Peripheral Vision

    Measuring “Spotlight Effect” Interference On a Peripheral Vision Matching Task.
    ChrisD
    Abstract
    In historical peripheral studies, peripheral stimuli are presented and measures are taken on known central task behaviors and the effect on the main task is measured. In this experiment a dual task peripheral stimulus is presented and a central task is presented using Eriksen & Eriksen’s (1974) “Attentional Spotlight” paradigm. What makes this study interesting is that the central field is completely flooded with stimulus thus making parallel processing aka Treisman’s “features and objects” paradigm compared with very fast and multiple serial searches, independent of the search/ experimental paradigm used. Thus regardless of the serial or parallel search debate, effects of a central stimulus presented in a varying attentional spotlight area can be measured reliably regardless of the attention demands of a task. Early results suggest stimuli presented within the attention spotlight have a pronounced and unavoidable linear negative effect on varying levels of peripheral task performance. Discussions on subject age and behavior/ occupation requiring a high degree of attentive awareness/ vigilance such as driving or piloting are discussed also.
    Introduction
    Current perceptual/ cognitive research may be limited by methodological hindrances. Computer screens by their very nature limit current visual field measurements, which generally cover 1 degree to 20 degrees of the visual field depending upon the subjects distance from the computer screen. Further complicating visual research paradigms is the fact that perception is mainly a binocular phenomenon. This complicates visual search paradigms considering pre-attentive features that may or not, “pop-out” (Treisman, 1986), primarily a parallel search process, as compared with more attention driven, serial search paradigms. Further complicating this is the switch from a wide processing area to a relatively small and restricted area for intense serial processing during periods of intense concentration or high stress (Murata 2004). Understanding these two paradigms has great implications for any subject that depends upon these visual perceptual systems for their particular task, such as pilots or motor vehicle operators. Many researchers have suggested two distinct visual attentional systems. One wide area resource gathering system that quickly switches to a serial search with a very narrow, less than 2 degrees of visual field angle, field of view which is also called the “spotlight effect.” (Spotlight effect known about since the 1950s, generally attributed to Eriksen & Eriksen, 1974, and Posner, various.) This switching effect which Rufin VanRullen (2004) points out is highly dependent on attentional load or how many tasks an individual is involved in. He refers to dual task activities as the: “…two distinct attentional resources paradigm.”
    However with small computer screens this visual spotlight effect, parallel, serial search processing paradigm suffers as subjects can readily switch search areas or due to the narrow visual field, they can readily conduct a quick search of relevant features with their attentional spotlights. As an example Crundall, et al., (1998, 2002) research supports this as when experienced drivers visual information acquisition is different than compared with inexperienced drivers that use different and limited visual field areas as an example (Ruff 2004, et al.). This highlights the parallel/ serial confound by studies using limited visual areas as the subjects can utilize fast serial searches due the restricted viewing area and or utilize parallel searches due the same reason. Other research paradigms present realistic driving simulators and or real driving studies and label the driving task as the primary or spotlight effect and vary and measure the effects of various peripheral stimuli and the effects of these peripheral stimuli upon the central (spotlight) task performance (Ruff 2004). Frequently the perceptual tasks whether dual or single, complicated or simple place extraneous demands upon the simulation (Recarte et al. 2003, Ivanoff et al. 2003). Additional studies have subjects attend to varying visual tasks to measure the area of this attentional visual field narrowing by varying central task loads (Horrey et al. 2004). This amounts to a perspective switching in a sense as too exactly which is the spotlighted effect or the peripheral task becoming the spotlighted area. Perspective switching between central tasks being affected by varying peripheral loads or intrusions, compared with peripheral tasks becoming the central task. In other words the subject can move the spotlight; the subject determines which is the spotlighted area merely by directing attention to the stimulus, whether in the central area or the peripheral area!
    A corollary to this idea is the general dearth of research on central field of view influence on peripheral tasks. Whereas there is much research and a generally accepted view that certain peripheral stimulus can attract attention even in high attentional demanding environments, this experiment tries to study the effect of a central stimulus while performing a dual peripheral vision task, independent of the constraints imposed upon the subject by narrowed visual fields popular in computer research and imposed by the dominance of task experienced in real or driving studies. I.e. in real driving or acquisition type studies the subject by the very nature of the task is pre-occupied with that same task! In this experiment the peripheral area is flooded with stimulus and the effects of a central intrusive distractor flood the area of this spotlight regardless of any search paradigm or eye position. Thus the effects of this spotlight can be discerned from a peripheral task when the subject (hypothetically) is unable to use the central spotlight to complete the peripheral task. Additionally discussed are general effects of the narrowing attentional spotlight whether it is a perceptual phenomenon or a cognitive phenomenon and the effects of stress upon subjects of varying ages (Roge 2004, Recarte et al. 2003,) and of particular concern is the phenomenon of perceptual blindness/ inattentional blindness experienced by some subjects during the course of this experiment (Simons, Chabris 1999, Lavie 2005).
    Method
    Seven participants ranging in age from 24 to 72 “volunteered” to be subjects for this experiment, although not all subjects finished a full set of trials. Occupations ranged from retired, full time professionally employed, disabled, to college students. The setup and apparatus included commercially available emergency warning “strobe” lights, a hand stopwatch and various manual switching devices and a power supply. The lights came from the factory with 12 pre-programmed flash patterns, depending upon pattern selected, the flash patterns ranged from a simple one second flash to a barely discernable 4 flash in 500 millisecond alternating with a persistence delay of 250 milliseconds with an intervening blank period of 150 milliseconds. The lights were, according to the manufacturer capable of being synchronized to a very high degree of reliability less than 50 milliseconds of variance and the flash duration less than 1 millisecond of residual after glow. Two amber lights capable of 3000/ meter candela (daylight) were positioned at the periphery of a centrally seated subject at about 180 degrees to 160 degrees of visual angle. The lights were roughly 5 feet apart. The lights were synchronized to flash in various patterns. The patterns were categorized into three distinct degrees of difficulty: easy, med., and hard, based upon subjective subject reports, and initial practice runs based upon increasing reaction times for a correct response. Responses were limited to “same” for conditions when the right and left peripheral lights flashed the exact same pattern. And “different” for when the flashes were not the same pattern. A central distractor white light was positioned roughly in front of the subject about 30 inches away, this light was capable of 16,000 candela’s (roughly the amount of light on a clear day in a blinding reflecting snowfield.) All lights were adjusted to roughly the subject’s eye level in height from the floor. Gender and age information was the only personal information taken although most subjects volunteered any relevant medical and occupational information. All subjects were asked if they had any prior epileptic or seizure medical conditions, as lights of this intensity and duration have induced seizures in test subjects sensitive to these disorders. Basically a triangular pattern was formed with the subject in the center. The procedure consisted of setting the peripheral side amber lights to flash either the same or different, only response times for correct trials were collected as it became problematic to collect incorrect identifications, either the response time persisted into minutes or a correct discrimination was impossible. See Recarte 2003 p. 124 for a more complete discussion of this rational. 10 combinations of flash patterns were selected, categorized and presented to subjects in a random fashion. Two sets of these patterns were a repeated designs measure to enhance internal and construct validity. After an initial 500 or no millisecond delay a white distractor flash was concurrently presented in all trials, the only thing that varied as far as the white distractor was the initial onset of 0 millisecond delay to 500 millisecond delay. This created two conditions: a peripheral matching task, and a peripheral matching task with a central distractor, the white distractor delay could not be accurately measured and was not included to make more than two conditions. Initially the distractor was presented immediately after the matching task, but it became evident that a rapid identification was taking place so the distractor presentation and matching tasks were randomized to eliminate this “learning effect.” A more robust and or accurate timing system to measure reaction times was desired by this experimenter to see if any interaction effects could be discerned as this setup only allowed for reaction times to be roughly taken for the two conditions of correct responses. Some subjects reported “they thought” they had an initial decision but the central field distractor delay “might” have influenced this. More accurate reaction time measures could have teased this out.
    Sample Data Collection Form: Flash Pattern RT RT + Distractor Single Flash + Single Flash ------------- ---------------- Single Flash + Double Flash ------------- ---------------- Signal Alert + Signal Alert ------------- ---------------- Double Flash + Double Flash ------------- ---------------- Double Flash + Signal Alert ------------- ---------------- Signal Alert + Signal Alert ------------- ---------------- Signal Alert + Double Flash ------------- ---------------- Single Flash + Com Alert ------------- ---------------- Double Flash + Double Flash ------------- ---------------- Comet Flash + Com Alert ------------- ----------------
    Gender Age --------- -----------
    Data: Paired Samples Test Paired Differences t df Sig. (2-tailed) Mean Std. Deviation Std. Error Mean 95% Confidence Interval of the Difference Lower Upper Pair 1 EasyFlashDistractor - EasyFlash 1.43773 2.55078 .54383 .30678 2.56868 2.644 21 .015 Paired Samples Test Paired Differences t df Sig. (2-tailed) Mean Std. Deviation Std. Error Mean 95% Confidence Interval of the Difference Lower Upper Pair 1 MedFlashDistractor - MEDFlash .62842 1.38316 .31732 -.03824 1.29508 1.980 18 .063 Paired Samples Test Paired Differences t df Sig. (2-tailed) Mean Std. Deviation Std. Error Mean 95% Confidence Interval of the Difference Lower Upper Pair 1 HardFlashDistractor - HardFlash 1.76200 1.26944 .56771 .18579 3.33821 3.104 4 .036
    Results and Discussion:
    The results show a very pronounced distractor effect on the peripheral matching task, the reaction time increase of 1.44 seconds for the easy condition, .63 seconds for the medium condition, and almost 2 seconds for the hard condition. Cited in Horrey (2004), Horrey & Wickens (2002) found reaction time losses of up to 2.9 seconds in a study where they manipulated two peripherally located tasks, in fact they found that one peripheral task and one central task was about as half demanding as the two peripheral task. Recarte (2003,) also found similar reaction times and adds: “The abrupt onset of a stimulus may produce a stimulus-driven attentional capture…This capture may or may not occur or may lead to processing impairment” (p.120). This matching task experiment when in the distractor mode is in agreement with this “exogenous” shift (Ivanoff et al. 2003). In other words some of these real world peripheral events are not under the subject’s control. Endogenous shifts are defined as having some “volitional control,” where exogenous shifts are an automatic process (Ivanoff 2003). This experiment tries to produce distractions of the exogenous shifts in attention. Which means the spotlight effect is or takes place wherever the subject places his/ her attention. This also places great weight that topics such as cognitive workload and visual field funneling are cognitive processes more than a perceptual phenomenon. Joe Lin Chiuhsiang phrases this as: “…higher the cognitive task the worse the performance… (2006). In other words any stimulus that takes away from the task at hand has the ability to reduce the performance of the primary task at hand.
    Two subjects in this experiment whose data was not included in the mean totals may have experienced this perceptual blindness, as evidenced by the repeated measures results. In the first trial the subjects including the 71 year old male performed reasonably well, being able to discriminate matching patterns in the easy and med. Categories. Then by random assignment a hard perceptual task was presented. After the hard task which basically “locked-up” the subject, poor across the board performance was noted and the subject was unable to finish all of the trials. This same subject reported that “they were highly concerned about their performance” and “by trying harder” (greatly increased cognitive load) they were unable to “see the flashes, anymore.” In an effort to show the subject in fact the peripheral flashes were different or same the visual angle was moved successively decreasing to about 5 degrees of central visual angle. At this point in time the subject was able to discern correct responses only if they were over 1 full second, whereas a few minutes before hand they were doing reasonable well with 250 millisecond discriminations. This is exactly similar to what Chun & Wolfe (2000) mean when they say: “What you see is determined by what you attend to…,” this is also the danger hidden in Simons and Chabris work. On an Aquatics blog the following quote sums up many researchers’ findings and opinions on this subject:
    Real-life case studies of this blindness include drivers running over bicyclists, train engineers plowing into cars, submarine pilots surfacing under ships and airline pilots landing on other planes. In each case, the object or obstruction should have been easily noticed but was not. That’s because even though the observers were “looking” right at the missed events, their attention was focused on other visual stimuli, or they were otherwise cognitively engaged (e.g., talking on a cell phone). Strikingly, those involved in these crashes usually have no idea there was an object there, and cannot explain their failure to have seen it. http://www.aquaticsintl.com/2004/nov/0411_rm.html
    One observation worthy of mention is in the medium task difficulty category mean time is less than the hard or easy category. This is the point where the experimenter noticed different strategies being applied to the matching task. As the difficulty level increased as compared with the easy condition the subjects could no longer count the flashes or turn their head fast enough, it was at this point the matching experiment truly became a peripheral task and also a stumbling block for many of the older subjects and some younger ones as well. Many studies: Olsson et al. 2000, Crundall 2002, and others also refer, sometimes indirectly, to various search/scan paradigms, that differing levels of experience and training on subjects has on performance. A complete discussion of this is beyond the scope of this paper but the author is well versed on the subject. Suffice to say older drivers and many others have physical as well as cognitive strategies that narrow the useful field of vision whether perceptual or cognitive required to operate complex fast moving machinery where mistakes have dire consequences. This experiment supports much of published studies similar in nature and should be kept in mind every time you place a cell phone call, reading a road map, eating anything, dropping anything, looking at road signs, following too closely, or just about any activity other than…while operating this equipment.
    References
    Australian Transport Safety Bureau. Australian Government. Limitations of the See and Avoid Principle. 1991/ 2004 reprint. Chun M., & Wolfe J. (2000). Visual Attention. Blackwell Handbook of Perception, Chapt. 9. CogLab reader, Various. Crundall D., & Underwood G. (1998). Effects of experience and processing demands on visual information acquisition in drivers. Ergonomics, V. 41. N. 4. 448-458. Crundall D., & Underwood G., and P. Chapman (2002). Attending to the Peripheral World While Driving. Applied cognitive psychology, 16, 459-475. Department of Transportation, Electronic Billboards and Highway Safety 2003. Goolkasian P. (1994). Compatibility and Location effects in target and distractor processing. American journal of Psychology, Vol. 107. No. 3. Pp. 375-399 Horrey W., & Wickens C. D. (2004). Focal and Ambient Visual Contributions and Driver Visual Scanning in Lane Keeping and Hazard Detection. Proceedings of the human actors and ergonomics society, 48th Annual Meeting- 2004 Ivanoff J., & Klein R. (2003). Orienting of attention without awareness is affected by measurement-induced attentional control settings. Journal of Vision, 3. 32-40. Lavie N. (2005). The role of perceptual load in visual awareness. Brain Research, Elsevier Science Direct, Umass Boston Healy Library, 1080. 91-100. Olsson S., & Burns P. C., (2000). Measuring Driver Visual Distraction with a Peripheral Detection Task. Volvo Technological Development Corporation, Sweden. Recarte M., & Nunes L. (2003). Mental Workload While Driving: Effects on Visual Search, Discrimination, and Decision Making. Journal of Experimental psychology: Applied2003, Vol 9, No. 2, 119-137. Roge J., & Pebayle T., et al. (2005). Useful visual field reduction as a function of age and risk of accident in simulated car driving. Investigative Ophthalmology & Visual Science, May. V. 46. N. 5. Simons D., & Chabris C. (1999). Gorillas in our midst: sustained inattentional blindness for dynamic events. Perception, 28. Pp. 1059-1074. VanRullen R., & Reddy L., & C. Koch (2004) Visual search and dual task reveal two distinct attentional resources. Journal of Cognitive Neuroscience, 16:1. Pp. 4-14. http://www.aquaticsintl.com/2004/nov/0411_rm.html http://www-nrd.nhtsa.dot.gov/departments/nrd-13/driver-distraction/Topics033080034.htm various other sources…

    By ChrisD, in General,

    Jumping Away from the Normal Dropzone

    Note: This article refers to skydiving and regulations in the United States. Refer to your country's civil aviation regulations for how to do this safely and legally in your country.
    Disclaimer: The interpretations of the regulations referenced in this article are that of the authors.
    Abbreviations and acronyms:
    FAA: Federal Aviation Administration

    CFR: Code of Federal Regulations (new designation)

    FAR: Federal Aviation Regulations (old designation, still often used.)

    FSDO: Flight Standards District Office
    Important web pages and documents:

    FAA web site: www.faa.gov

    FAR 105, Parachute Operations. Can be found in Section 9 of the USPA
    Skydiver's Information Manual (SIM)

    Advisory Circular AC-105-2C, Sport Parachute Jumping. Can be found in Section 9 of the USPA Skydiver's Information Manual (SIM)

    FAA Aeronautical Information Manual (AIM)
    Why we need this information
    It seems like every skydiver eventually wants to skydive into an area or event that is not at a regular dropzone or skydiving center at an airport. And no wonder, because it is fun, exciting, and a challenge, plus the scenery is sometimes much better. Imagine jumping at your family reunion into a huge field out on your uncle's farm in the country, and bringing along some of your skydiving buddies. You can't get much better than that.
    But it does take a bit of preparation to do jumps like this safely and legally.
    Unfortunately, nearly every time a skydiver asks about how to go about jumping somewhere other than their normal dropzone, they will get a number of answers that are incorrect or incomplete.
    Why the confusion? Well, one reason is because the regulations associated with parachute jumping, FAR 105, changed in 2001. Many of us who have been skydiving a long time tend to remember the wording of FAR 105 before this change.
    Jumping into the various type of airspace
    For a detailed explanation of the airspace in the U.S, you can refer to official FAA airspace documents. There are also many tutorials on airspace, as pilots must learn about airspace classifications when learning to fly.
    Related Section: FAR 105.25, Parachute operations in designated airspace
    (a) No person may conduct a parachute operation, and no pilot in command of an aircraft may allow a parachute operation to be conducted from that aircraft—
    (1) Over or within a restricted area or prohibited area unless the controlling agency of the area concerned has authorized that parachute operation;
    (2) Within or into a Class A, B, C, D airspace area without, or in violation of the requirements of, an air traffic control authorization issued under this section;
    (3) Except as provided in paragraph (c) and (d) of this section, within or into Class E or G airspace area unless the air traffic control facility having jurisdiction over the airspace at the first intended exit altitude is notified of the parachute operation no earlier than 24 hours before or no later than 1 hour before the parachute operation begins.
    Paragraph 1 refers to two special types of airspace. It is unlikely that you will ever want or need to jump into that airspace unless you are with the military or with an exhibition skydiving team. It includes airspace around government and military buildings and installations.
    Paragraph 2 refers to airspace into which you must get authorization to jump. It includes controlled airspace up to, and above altitudes of Flight Level 180 (18,000 feet MSL) and above, airports with operating control towers and/or radar approach control. It is possible that you might want to jump into such areas and airports.
    Paragraph 3 refers to airspace that is the most likely type of airspace that you will encounter in rural areas or away from larger cities. "Giving notification of the parachute jump to Air Traffic Control" is the key information in this paragraph.
    Advance "notification" to Air Traffic Control is not required when jumping at a location in Class A, B, C, or D Airspace because an advance “authorization” is required from the respective controlling agency.
    The requirements for communication with Air Traffic Control during the jump are specified in FAR 105.13, Radio equipment and use requirements.

    NOTAMs
    A Notice to Airmen (NOTAM) is defined as "time-critical aeronautical information, which is of either a temporary nature or not sufficiently known in advance to permit publication on aeronautical charts or in other operational publications."
    NOTAMs are filed (by phone or online) with an FAA "Flight Service Station". A Flight Service Station is an FAA briefing facility that provides information and services to pilots, for example, providing information related to flight planning. If a parachute jump is planned at a location where jumping is not normally done, filing a NOTAM for this activity will increase the safety of flight in the vicinity, because pilots that look up the NOTAMS during their flight planning will know about the planned jumping.
    NOTAMS for parachute jumping are not normally required, but are a good idea, especially if you will be making a number of jumps on a particular day. Filing a NOTAM (with a Flight Service Station) is not sufficient for "giving notification" as described in FAR 105.25 paragraph 3. Notification needs to be made with the Air Traffic Control facility of jurisdiction, in most cases an Approach Control Facility or an Air Traffic Control Center. Although the phone numbers for these facilities can be found in various locations they can usually be obtained by contacting the Flight Service Station (FSS) at 800-WX-BRIEF (800-992-7433).
    Here is where the confusion lies
    The following is from the 1997 version of FAR 105. Sec. 105.23, Jumps in or into other airspace
    (a) No person may make a parachute jump, and no pilot in command of an aircraft may allow a parachute jump to be made from that aircraft, in or into airspace unless the nearest FAA air traffic control facility or FAA flight service station was notified of that jump at least 1 hour before the jump is to be made, but not more than 24 hours before the jumping is to be completed, and the notice contained the information prescribed in Sec. 105.25(a).
    Notice that "notification" is required, but that back then this notification could have been given to the nearest Air Traffic Control facility or to a Flight Service Station. Most of the time the notification was given to Flight Service, because pilots were used to contacting Flight Service while planning flights, and because contacting flight service by phone required only remembering a single nationwide phone number. Contacting the "nearest" air traffic control facility or the facility with "jurisdiction" required more research.
    It is likely that back then, when notification was given to Flight Service about a parachute jump, that Flight Service personnel simply referred to the "notification" as a NOTAM, thereby perpetuating the misconception that a NOTAM was being filed, or even that it was required.

    Jumping at another airport (where skydiving is not normally done)
    Related regulation: FAR 105.23, Parachute operations over or onto airports
    (b) For airports without an operating control tower, prior approval has been obtained from the management of the airport to conduct parachute operations over or on that airport.
    There are additional requirements for jumping at an airport with a control tower, but paragraph (b) is the important part for when you want to make a jump at a small airport. You must have the approval of airport management. The FAA changed it from “manager” to “management” at some point in the past, presumably, to require permission from the Airport Board, City Authority, etc, to preclude a single “Manager” from giving permission where a larger body actually has control. Certainly, most private airports would only have a “manager” but proceed with caution when receiving approval from an “airport manager” at a public airport. For a number of reasons it would be much better to have written approval from the actual airport management.
    Advance "notification" to Air Traffic Control is not required when jumping at an airport in Class A, B, C, or D Airspace because an advance “authorization” is required from the respective controlling agency.
    The requirements for communication with Air Traffic Control during the jump are specified in FAR 105.13, Radio equipment and use requirements.
    Demo (Exhibition) Jumps
    Related regulation: FAR 105.21, Parachute operations over or into a congested area or an open-air assembly of persons
    (a) No person may conduct a parachute operation, and no pilot in command of an aircraft may allow a parachute operation to be conducted from that aircraft, over or into a congested area of a city, town, or settlement, or an open-air assembly of persons unless a certificate of authorization for that parachute operation has been issued under this section.
    What constitutes a "congested area" or an "open-air assembly"? Well, now we are getting into the interpretation of the regulations. Parts of Advisory Circular AC-105 were written specifically to cover these questions, but there is still a bit of interpretation to do, and the FAA may interpret a particular landing area differently that you might.
    If you are jumping into an event like an air show, much of this documentation may already have been taken care of by the organizers, who may have simply added "skydivers" to the show's performers, but you would of course need to check with the organizers to be sure.
    The FAA will usually require that a "Certificate of Waiver or Authorization" (COA) be obtained for most exhibition jumps of this type, which will require that a FAA Form 7711-2, "Application for Certificate of Waiver or Authorization", be submitted. This application may need to be submitted in advance of the planned parachute jump(s), because the FAA has ten days in which to respond to the request.
    The Certification of Waiver or Authorization that you receive in response to your request will specify the conditions and limitations of the jump. These conditions may include the requirements that you give notification to Air Traffic Control of the jump and/or file a NOTAM. Either or both may be specified. Note: the completed, original COA is usually required to be on board the aircraft at the time of jump operations.
    The requirements for communication with Air Traffic Control during the jump will exist as usual, plus, Air Traffic Control radio frequencies and other procedures may be specified in detail in the COA.
    Note: This section of this article is not intended as a tutorial on organizing exhibition jumps, but is included mainly to compare the regulations associated with exhibition jumps with those of jumping into other areas. The best source of information about exhibition jumps would be a jumper that has organized exhibition jumps in your particular FAA region and has worked with that region's FSDO. The USPA Skydivers Information Manual (SIM) also contains a section "Exhibition Jumping and Rating".
    Jumping at the family reunion
    So the bottom line question becomes, “How do I legally jump into my family reunion on my uncle's farm out in the country?”
    First of all, make sure that everyone jumping into the area is qualified and skilled enough to safely do so.
    If you are a USPA member, please realize that you must still follow the BSR’s whether you are jumping at a USPA Group Member DZ, a non-Group Member DZ, or into your uncle’s farm. The BSR’s apply to each individual member regardless of where they make the jump, for example, the landing area requirements.
    Make sure it is really “out in the country” (Class E or G airspace.) A pilot will help you determine that if you do not know how to read aviation maps. If it is close to a town you will need to determine whether it is really an “uncongested “ area, and this includes both the landing area on the farm, and the place you will be exiting. This means not over a subdivision and not over a school. The FAA will always err on the conservative side when determining if an area is congested, so you will want to be conservative too. Advisory Circular AC-105 includes guidance on this.
    It is suggested that you not contact your local FSDO. Simply providing the required "notification" should be sufficient, assuming that the airspace is Class E or G.
    Provide notification as required by FAR 105.25. This notification will usually be to a “Center” or Approach Control facility. As the facility may not be one that routinely receives such notification, it may be helpful to have a copy of FAR 105.25 in hand so that you can read it to the individual if they are not familiar with it. Always be polite but remember that you are giving a notification, not asking for permission.
    Make sure the pilot knows to communicate as required by FAR 105.13.
    Look for other air traffic as usual while spotting.
    Jump and have fun!

    By admin, in General,

    Line of Flight Explained

    The topic of “Line of Flight” seems to be a mysterious, yet cool term that is often misused and/or misunderstood. As a freefly load organizer and instructor, I’ve realized the lack of knowledge about this subject so I figured we can take a moment and break it down:
    Jump Run – the direction of flight and configuration of the plane while jumpers are exiting
    Line of Flight – The 3-dimensional profile of Jump Run
    The Line of Flight is essentially the same “line” as Jump Run, however in skydiving, the Line of Flight is discussed in terms of three-dimensional space.
    Next, where Jump Run begins (or the point where the first group exits) is known as “Down the Line of Flight” and where Jump Run ends (towards the last group exiting), is called, “Up the Line of Flight.”
    According to these illustrations, note the compass rose and which direction the plane is flying. You can determine that the plane is flying from the South, towards the North. This establishes Jump Run and Line of Flight.
    So, what makes this “Line of Flight” important? To avoid collisions!!
    Potential Collision Hazards
    Freefall Drifting (outside the given exit separation and given column of air)
    Break-Off & Opening
    Canopy Opening and the First 10-15 seconds On every jump, in any axis, we all experience freefall and canopy drift. (Reference http://www.melissaairheart.com/winds-aloft/) Therefore, pre-planning the spot, Jump Run, Exit Order (reference http://www.melissaairheart.com/exit-order-of-business/), and Exit Separation (reference http://www.melissaairheart.com/exit-separation-time-really-matters/) turn out to be important elements of safety for Line of Flight.
    Taking into consideration the day’s Jump Run, the Exit Order for the load and Exit Separation for the day’s conditions, each group (assuming they are a traditional RW, Freefly, student or Tandem group) is given a “Column of Air” for freefall. If a group is moving towards the boundaries of their given column, there now exists a potential for a collision.
    How does one get towards the boundaries of the column if they exited in the right Exit Order and given the appropriate Exit Separation?
    Example 1: New Freeflier

    Freefly speeds are increased from 120mph to roughly 150mph. Typically, new sit flyers have a tendency to lean forward which causes a dramatic backslide, which can cover a great distance. If that jumper is facing Up or Down the Line of Flight, they are increasing their chances of converging with another group.
    A solution is to have newer freefliers identify themselves in the loading area, and let others know they’ll be taking the Line of Flight into consideration. Then make sure to face perpendicular to the Line of Flight during freefall.
    Example 2: Break-Off

    To avoid collision on break off, it is suggested to track perpendicular to the Line of Flight.
    Let’s say there is one 4-way RW group (no video), and three 2-way freefly groups exiting from a caravan – given Exit Separation 6 seconds, Jump Run South to North, and each group exited appropriately. To assure avoiding running into groups, the 2-way freefliers are able to track perpendicular to the Line of Flight, allowing more separation between themselves and the other groups.
    However, in a 4-way or larger, inevitably, part of the group may track Up and Down the Line of Flight. There are 3-options to this variable:
    1: The 2-jumpers tracking Up or Down the Line of Flight may reduce their tracking speed so as not exit their Column boundaries, yet still gaining an appropriate distance; and the 2-jumpers tracking off the Line of Flight do a max track to assist in maximizing group separation
    2: The 4-way could adjust their break-off and off-set their trajectory by at least 45° so as to break-off, off the Line of Flight
    3: The group exiting after a group of 4 (or more), leave a little extra time before exiting to account for enlarging the Column of airspace for the previous group’s need space for break off
    [Larger groups will absolutely need more time between groups to account for a larger distance covered on their break-off.]
    Note: Angled, tracking and wingsuit groups are exceptions to the “Column of Air” example as they fly in a broader airspace and need special consideration for their flight paths. This requires communication and awareness from the entire load, including the pilot.
    Why is Line of Flight important for canopy?
    Example 1: Canopy’s Flight Path

    The canopy’s forward movement after opening still increases the distance towards the boundaries of the prior or previous group’s Column of Air.
    Therefore, after ensuring a functioning canopy, it’s important to fly OFF the Line of Flight for approximately 10-15 seconds after opening. In theory, you should be able to look Up the Line of Flight and see the group after you breaking off or just opening; and look Down the Line of Flight and identify the group Down the Line of Flight under canopy and slightly below (depending on opening altitudes).
    Example 2: Landing Area and Opening Point

    This will vary depending on Jump Run’s direction, surface winds, freefall drift, etc. However, if the landing Target Area is under Group 3 shown in the next Illustration, then Group 1 and 2 will have to fly Up the Line of Flight. If you find yourself in Group 1 or 2’s situation, fly off the Line of Flight and identify the groups that exited after you before you fly to the the Holding Area and Landing Pattern.
    Try this at home:

    1. Figure out Line of Flight (or Jump Run) for the day’s conditions and identify landmarks for specific directions

    2. Make sure you note if your group is drifting up or down the Line of Flight; then assure you track accordingly

    3. After deployment and opening checks, fly your canopy off the Line of Flight (if safe to do so) for 10-15 seconds.

    4. Identify a safe flight path to Holding Area and Landing Pattern
    Another great resource is USPA’s Power Point presentation on “Canopy Collisions” found here http://www.uspa.org/USPAMembers/Downloads/tabid/84/Default.aspx (scroll towards bottom, under “Miscellaneous” topics.
    There are always exceptions to the norm and many variables. Therefore, maintain awareness and use your best judgement in each situation.
    Note: If this does not make sense, please consult an instructor at your Drop Zone for further explanation. This is not meant to be a sole training tool for skydiving or parachute flying. Full instructional methods will be provided at your skydiving school.
    Drawings are not to scale

    By MissMelissa, in General,

    The Business Behind Skydiving

    Short of going to the moon, skydiving is the greatest adventure life has to offer. Everyday lives are changed & comfort zones blown wide open! Skydiving is therapy and a respite from the grind of life. Having a bad day? Make a jump and see if it's as bad when you land.
    An Activity or an Experience?
    So, what are DZ's offering? Many DZs sell the experience while others sell an activity. We have all seen these things: Instructors who look as if they just got out of bed, ripped or dirty jumpsuits, staff arriving late, foul language within earshot of students, sexual innuendo or inappropriate jokes about death, the list goes on. We've witnessed it, yet we're not surprised by it. The expression "It's skydiving" is the blanket phrase that's thrown over this behavior. Let it be made clear, It's NOT skydiving, it's a mentality.
    The mentality derives from the origins of our sport when DZ's were built on an individual's passion to continue to jump post military service versus the creation of a DZ with a viable business plan. The introduction of tandem skydiving created a sustainable business model which has allowed for major skydiving centers like Chicagoland Skydiving Center, Skydive Spaceland, Skydive Carolina and Skydive Elsinore to thrive. The reality is the sport is still extremely young relative to other sports and we are still finding our way into the mainstream. To get there we must break the mentality that excuses poor service.

    Skydiving has evolved from barnstorming DZ's to multi-million dollar facilities

    Breaking the Chain
    The majority of DZ decision makers hire by plugging in an individual's experience level into the position while forgetting a more important consideration: a passionate personality. If greater significance was placed on one's personality first and years in the sport second, there will be a major shift in the business of skydiving. Having an instructional staff that is passionate about pleasing the customer will benefit the DZ with additional business- GUARANTEED. I'm not suggesting safety be compromised by hiring less experienced instructors. I'm suggesting that DZO's be more selective in the people they hire by weighing personality as heavily as experience.
    Customers want to have a relationship with a person not with an organization. Personal touch is what takes a company from good to great. Happy customers will create a word of mouth marketing campaign more valuable than any mass media expenditure from a DZ. Great customer service is a DZ's greatest marketing plan.
    All of us are consumers. If we spend more than US$300 for a service (tandem plus video and stills) what would the expectation be for the kind of service we should receive? Add the variable of a high risk activity and we'd like to feel that we are being well taken care of. Negative attitudes cannot coincide with the business side of the sport. Our sport is too good, too fun, too pure, too life changing to be anything other than the greatest experience in the world with the greatest people.

    By admin, in General,

    Hey Bro, Check Out my Go Pro

    The sleek, low-profile design, an easy-to-use system, so small it’s hardly there, and it’s oh-so-glorious high quality images – the Go Pro, Hero. In this social media society, the Go Pro is seductive, yet it’s oh-so-risky. For all you rebels at heart, those willing to learn, and especially those with less than 200 jumps - let’s lay down some tracks about being courted to don the camera.
    As an AFF Instructor and having been in the sport for nearly two decades, I have developed a hearty outlook about jumping a camera. But let’s slip on a bit of perspective mixed in with a bit of old school and new school thinking. So to round out this discussion, I interviewed two well-respected and well-known camera flyers about the topic – Norman Kent and Brian Buckland.
    Norman Kent, a life-long photographer and artist has been jumping a camera since 1975. Norman only wanted to try skydiving once. However, he experienced something so captivating, he saw an opportunity to capture the moments of beauty that was so different and so freeing in the sky. He admitted to be a fast learner, however he first strapped on a camera only having 24 jumps – it was a Kodak Instamatic with 126 cartridges.
    Norman didn’t have a skydiving photographer mentor. In fact, there weren’t many people strapping cameras on their heads in those days. It was an arduous and expensive venture for those willing to try. And for Norman, he made his own contraption by using a motorcycle helmet with no chin cup, wired a mechanical plunger, and confessed he didn’t know anything. So as he jumped his equipment, the air pushed the helmet up and the buckled strap choked him as the helmet moved all over his head and he fumbled in the sky. While these set backs were disappointing, it did not detour him. Instead, he was motivated to invent something that worked better - this approach lead to many camera helmet and jumpsuit innovations over his career, leaving a legacy of pioneering in camera flying.
    I asked Norman what he thought of today’s USPA’s current regulations for jumpers to wait until they had 200 jumps to fly a camera. “Regulation is a good idea, a good guideline,” he says. “It sounds hypocritical to say because I started with the ‘yahoo’ approach, but it’s wise to wait.”
    I’ve known Norman for a long time. I’ve seen him jump enormous contraptions carefully constructed upon his head. He’s a proficient and a well-respected camera flyer and we talked how different it is today with the Go Pro being so small. I ask him if he sees any dangers. “It all comes down to the attitude of the jumper,” he begins. “Because the Go Pro is small, it’s inviting people to use it who aren’t even in photography. It’s [jumping a camera] not so simple and there are dangers involved.”
    Norman and I both agreed that there is a shift in thinking in skydiving from the renegade days of the past. The development of tandem jumping and social media have greatly changed the image our sport, attracting more types of people to experience skydiving that the thinking of the past has to change.
    Norman elaborates, “People learn so differently that I’m not pro-regulating, I’m pro-educating. We need to develop a training or an awareness program [about jumping a camera.]” Although he recognizes the dangers happening, he also sees this as an opportunity for the sport. “This is an opportunity for coaches and instructors, for inventors, for schools…” Norman is currently working on a project for a You Tube production geared towards camera flying educational purposes coming out later this year.
    Let’s bring it back in the day where these young lads photographed below are sporting some serious state-of-the-art camera gear in 1988.
    Brian Buckland comes from an entirely different background. Brian made his first jump in 1994 and didn’t jump a camera until 5 years later and racked up about 500 jumps. Brian’s philosophy was to become a proficient flyer first; so he logged about 200 belly jumps, then learned how to freefly. During this time he notes that he was becoming more aware of his routine with gear checks, canopy skills, and landings. Finally the time came and he strapped on his first camera – a Canon Rebel 2000, with film.
    Brian went to Radio Shack after buying an off-the-shelf flat top camera helmet to wire up a shutter release. He admits to being nervous since his routine greatly changed with having to be concerned with battery life, clean lenses, and correct camera settings, in addition to checking his gear and high fiving everyone. When he landed from his first jump, he looked over his wares and was surprised how well they turned out. He submitted them and they were published.
    “I learned about photography after the fact [of getting the first photo published]. So I went to a continuing education course for photography and started translating that to the sky.” Over the years Brian has developed a systematic routine and is busy the entire flight making sure everything is in order prior to jumping. “It’s important to be comfortable with gear, build good habits, and safely skydive with others.”
    Brian also didn’t have any skydiving photography mentors. However, he looked up to the likes of Norman Kent, Joe Jennings, Mike McGowan, Tom Sanders, Craig O’Brien and later, Jason Peters. Now with established photographers in the sport, I asked Brian what he thought of USPA’s camera regulations. “The numbers are decent because the time in sport and time in the air are important in building a comfort level. Adding something new when you’re new and not comfortable with the everything else, something like a camera becomes a distraction.”
    Both Norman and Brian elaborated how the common attitude is, “it’s [Go Pro] not a camera, it’s so small, you-don’t-even-notice-it” attitude. Brian conveyed a story how, against his advice, a tunnel instructor with about 100+ jumps had lost two Go Pros! And we’ve all seen the photo on Facebook with an AFF student’s pilot chute wrapped around an instructor’s Go Pro. The Go Pro is a snag hazard and most people who wear them use non-cutaway helmets and screwed on mounts.
    This is an excerpt from USPA on September 1st, 2011:

    Adhering to Camera Recommendations
    USPA has been receiving an increasing number of calls and e-mails from Safety & Training Advisors and instructors regarding what to do about inexperienced skydivers who want to jump with small-format video cameras, such as the GoPro. Many new jumpers seem to feel that the small camera does not pose a risk, and they simply want to wear the camera while jumping. For that reason, the new jumpers do not consider this to be a video jump that falls under the 200-jump recommendation in the Skydiver’s Information Manual [SIM].
    The truth is that even though the camera itself may be small, it still represents a significant snag hazard to any jumper. This is especially true considering the various camera mounts jumpers use. In addition to the snag hazard, no matter how much a jumper thinks the camera will not become a distraction during the jump, it will. There are plenty of cases of newer jumpers forgetting to fasten chest straps or creating dangerous situations in freefall, etc., that were directly attributed to the distraction of the camera.
    USPA’s camera recommendations appear in Section 6-8 of the Skydiver’s Information Manual. Be sure jumpers at your drop zone are following these guidelines. They exist for very important reasons.
    The SIM is an excellent outline about camera safety and requirements, but it doesn’t educate. I agree that too many people have a careless attitude about the jumping camera equipment too soon and that we need more education. We’re fortunate to have an organization that mediates our government relations, memberships, insurance, etc. However, they do not govern, they suggest and that gives us the freedom to self-police safety amongst ourselves. If we want to see change for the better, we need to take it into our hands and pass on good information.
    Allowing newbie’s to jump camera equipment just because they’re “heads up” isn’t a qualifier to allow them the privilege to wear one. I visited a DZ and asked the S&TA; about their policy of jumpers with sub 200 jumps wearing a Go Pro. The answer I received was, “If their heads up, it’s ok.” I quizzically looked at him and said, “How do you know he’s heads up? Have you jumped with him?” Two hundred jumps is, although not the best, a measure of experience. At least I can assume they’ve earned their B-license (including the canopy progression) and have a bit of time and experience. I don’t have a chance to jump with everyone to qualify someone with sub 200 jumps “heads up,” and who’s to judge whose heads up anyways?!
    There’s so much more to just jumping a small-little-thing like the Go Pro. Because of social media, there are ethics that ought to be tied into this conversation. Excited newbie’s may use their footage unjustly and this effects more than the person jumping it. For example, Gerardo Flores – an uncurrent, 30-jump wonder sneaks a camera on his jump and has a “near death experience” that goes viral on the web. This situation affected the skydiving community negatively and gave a sneak peak to the public how “reckless” skydivers can be. Not to mention other videos that go live streaming on the web.
    I asked Brian what advice he’d give to those thinking about jumping any kind of camera and he said, “Be comfortable with yourself well before strapping on a camera. Be proficient under the parachute, build your awareness, know your emergency procedures, know your gear and wear the proper gear. Then, learn about the camera prior to jumping it.”
    Although Norman and Brian didn’t have mentors, both have been a huge help and inspiration to aspiring camera flyers over the years. Both have made themselves available to help give direction and may be reached through their websites, www.BrianBuckland.com and wwww.NormanKent.com. And stay tuned for Norman’s upcoming video on You Tube, "The Dangers of Being a HERO".
    Now, for all you rebels at heart and those willing to learn, I cannot tell you what to do but share my experience. However, when you meet the camera flying requirements, it’s like earning the rite of passage to don a camera on your head. Throw in a bit of education in there and believe me, it’s totally cool and absolutely worth the wait.

    By MissMelissa, in General,

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