Anthony Firstly, thanks for the heads up on the site! (Not a good start) To answer your question, as to why people book with us, I think I should start by explaining what industry we're in. Our business revolves around gift giving. We're in the Experience Gift industry. We're not in the Skydiving industry, nor do we pretend to be, or claim to own or operate any DZ's. Our customers are not Skydivers, they are gift givers. Those that purchase a Skydive certificate from us are just as likely to have been looking for a Hot Air Balloon ride or a cooking lesson. We exist to give them the choice. So in essence, the main reasons why people buy from us is choice and convenience. Skydivers will always go direct to DZ's, we just introduce customers to the option, along with other experiences in their area. Those are the choices we give them. The convenience comes from giving customers the ability to purchase a gift certificate at any time and then book when the recipient is ready. Because our website can process the transaction late at night or weekends, holidays etc (assuming the site is working of course!) I personally don't think we compete with the DZs and provide customers that they wouldn't ordinarily get. Also, after we send a customer to the DZ they become repeat customers of that DZ if they decide to get into Skydiving in a serious way. We never expect them to come back to Xperience Days for another tandem unless it's a gift and they like the service and gift packaging. On the other hand, we can keep them as a repeat customer for a balloon ride or cooking lesson. If everything works as planned everyone should benefit. Lastly, we never mark up the prices, although I certainly know of competitors that do. When customers arrive at any of our partners, whether that's a DZ or cooking school they get p**sed off if they find out they've paid more for the service. So we just don't do it. Does that help? Robb
