This is a good article. The only thing I would strongly caution against is the following:
"..it would be beneficial for DZO's who compete in the same markets to have an annual meeting to discuss promotions as to prevent under-cutting."
In anti-trust law, this falls under the realm of Price Fixing, which is illegal and can get a lot of folks in trouble. NEVER discuss prices with competitors.
The Daily Deal Dilemma - Dynamite Marketing or Industry Destruction
in General
"..it would be beneficial for DZO's who compete in the same markets to have an annual meeting to discuss promotions as to prevent under-cutting."
In anti-trust law, this falls under the realm of Price Fixing, which is illegal and can get a lot of folks in trouble. NEVER discuss prices with competitors.