Aerodyne proudly announces the launch of a sponsoring program aimed at professional skydiving instructors and coaches around the world. The Aerodyne Sponsored Instructor Program, or ASIP, is a comprehensive program developed to offer unparalleled support to those who provide training to other skydivers and contribute to the safe practice of skydiving.
"The ASIP program is designed to build longtime relationships that are beneficial to all involved: the individual instructor, their home drop zone, Aerodyne authorized distributors and our company. It was our aim to create an environment that encourages mutual cooperation between all those involved for the betterment and progress of each", explains Aubrey Easterlin, sales manager of Aerodyne Research in Florida. "It doesn’t stop with giving a good deal on equipment. We give our ASI’s the opportunity to actively promote our products and they are rewarded for the sales they generate. That way they become longtime partners and there is more to be gained by all".
How does it work?
Under the program an Aerodyne Sponsored Instructor will receive a full compliment of Aerodyne equipment at 50% of the manufacturer’s suggested retail price. He or she will also receive a package of product information, a stock of promotional material, a set of referral cards and an ASI identification number. The ASI will use the identification number to refer interested customers to the selected Aerodyne distributor. For every order that is received as a result of such a referral Aerodyne will credit the ASI’s account with 5% of the cash value of the MSRP. The ASI can use the accumulated credit for future purchases of Aerodyne products.
Who are eligible?
The ASIP program is open to instructors that hold a current rating issued by or on behalf of their National Aero Club. Because of the nature of the program Aerodyne seeks to support individuals that demonstrate a positive attitude and professionalism in their relationships with people. "The idea is that an ASI serves as a sort of ambassador for Aerodyne, for our distributor and for the dropzone he or she works at. Therefore we require every applicant to submit a letter of recommendation by the distributor and by the dropzone manager or operator", says Arnold Collenteur, who is Aerodyne’s European sales manager and one of the initiators of the program. "Although we like to stress the fun side of the program, it is still a business arrangement and we must make sure that the applicant meets our criteria so that we may expect our sales to increase because of his or her contribution."
Why the ASIP?
Although Aerodyne may still consider sponsoring competition teams on an ad-hoc basis, the company feels it has better chances to promote its products via instructors, who are in direct contact with potential buyers. When choosing equipment most skydivers look closely at the products jumped by the best or most experienced jumpers on their dropzone. The ASIP program builds on these premises by creating a world wide community of Aerodyne sponsored instructors with a local reach.
By offering to the ASI the opportunity to refer sales leads and generate additional earnings the ASIP also ensures that Aerodyne distributors benefit from the program. By helping Aerodyne to select the right individuals distributors create a small network of local ambassadors and increase their chances of selling to customers they might otherwise not reach.
Furthermore, the ASIP program aims to facilitate communication between individually sponsored instructors, their drop zones, Aerodyne’s distributors and Aerodyne through a sharing of information, educational material and media. Aerodyne intends to make its website play an important role in this communication process.
Interested instructors may request an ASIP application package from an Aerodyne distributor, via our website www.aerodyne-int.com or via one of these contacts:
For more information about Aerodyne and our products please go to www.aerodyne-int.com