Case Study: How to Make A Really Good Life In Skydiving new
How NZ Aerosports General Manager Attila Csizmadia Found His Niche
When I talk to Attila Csizmadia, he’s out of breath. He has just finished shaking down his four-year-old son for a set of puckishly “stolen” car keys, and it was a hell of a hunt.
“Sorry,” he says, “I was running around the house like crazy looking for them.”
Hidden keys are certainly not the only thing Attila runs after during the course of any given day. Since 2005, he has been the General Manager of NZ Aerosports--the central hub of operations for one of the sport’s most innovative, prolific and beloved parachute manufacturers. This is a dream job for a lot of skydivers, naturally, but it didn’t come easily. Indeed, one can’t help but think that running an office staffed with 30 to 40 staff is excellent preparation for the rigors of parenthood. The four-year-old is one of Attila’s two; the other is 13 years old--not far off from the age Attila was when he first started skydiving.
“I am not sure if [my sons] will skydive or not,” he muses. “If they want to and they ask me for it, then I’m going to make it happen. It’s up to them.”
It’s worth mentioning that if Attila’s boys start jumping, they’ll be a third-generation legacy. His own father was a skydiver and, though he stopped jumping when Attila was born, he’s much of the reason that Attila dove into the parachuting industry.
“He was jumping in Hungary, where we’re from,” Attila explains. “He was old-school, a military guy. As I was growing up, he was in keeping contact with his friends that were still jumping, and they were always talking about skydiving, even when I was a little kid. Then, when I was about 14 years old, I was talking to one of his friends who was still jumping; listening to his skydiving stories. I remember saying--and meaning it--that I could never skydive. But then a friend of mine brought it up. He’d just watched a record attempt or something on TV. He begged me to try it with him, and I agreed. He stopped after five jumps; it changed my life.”
“For me as a 16-year-old, getting into that group of people was just perfect,” Atilla remembers. “I was in school. It was all boys. I didn’t enjoy it. But then I went out to the dropzone and there was this friendly, crazy bunch. I was like, this is totally me. It felt like coming home.”
It was 1988. At the time, Hungary was still Communist country. Everyone skydiver in the country jumped really old, really dodgy military gear that was “15 years behind the rest of the world,” and every skydiver in the country knew every other skydiver in the country.
In 1991, the World Championships were held in what was then Czechoslovakia. They brought out some helicopters for the event, and the German, French and Italian 4-way team all came to Hungary to train.
“They were jumping these square parachutes that we’d never seen in real life before,” Attila laughs. “These guys were swooping, and we were just, like: what is happening here?! It was like watching spaceships land. We didn’t know what was possible. When these guys came here in these jumpsuits and small gear and like awesome canopy work, we were blown away. And I was inspired to start doing 4-way and competing.”
A few years of hard work later, Hungary had a young team.
“Because it was a new sport in Hungary,” he grins, “We won the Nationals pretty easily. Then we were the national team for a long time--almost 10 years. I was burning to get out there and travel and to jump everywhere I could overseas and to get a better rig and just do more.” He split his time between the US and Hungary for about five years, studiously avoiding European winters; he switched his seasonal pattern to Australia when he went to the World Championships there in 1999. To date, in fact, he has competed in no less than seven world championships.
“The last time I tried it, I couldn’t extend my visa,” he explains. “So there I was, facing returning to the middle of a European winter. I just couldn’t do it; there was nothing for me there.”
His solution: Hop the channel to New Zealand. He got a work visa and picked up a job at a dropzone throwing drogues and teaching AFF. He soon joined the NZ 4-way team. Everything was going well--but then the tone changed.
“My boss at the DZ was becoming a real a**hole,” he explains, “And I just desperately wanted to leave, but no one was hiring. Everybody had their staff. I needed to keep that work visa or I was going to be thrown right back to Hungary.”
As a last-ditch effort, he asked a couple of friends who worked for NZ Aerosports and if they were hiring. They were. It was 2005. Attila went right to work making line sets and cutting canopies.
“When I started working here, I thought I knew a lot about parachutes because I had been flying them a lot,” he says, wryly. “But when I got into the manufacturing side of it, I realized how little I actually knew. I found it really interesting and wanted to learn more and more.”
He found a peerless mentor in NZ Aerosports’ legendary founder/mad scientist/gear innovator/party animal, Paul ‘Jyro’ Martin.
“Jyro enjoyed that I was really interested in this stuff, and he just gave me so much information,” Attila says. “Then the guy who was managing the company at that time left. Jyro asked me if I wanted to do it. Of course I said yes.” It had been just six months since Attila had first accepted the job.
At the time, NZ Aerosports was a much smaller company. They only made six canopies at that time, and they had two sewing machinists. When Attila started managing, he was still the one cutting all the canopies. As he did so, he’d always have the office phone on him, taking orders; he’d be sorting out emails and charging credit cards with one hand and shipping out the canopies with the other. The work was, to put it mildly, intense. “One of my main tasks,” he laughs, “Was making sure the beer fridge was always full.”
“At the beginning it was really hard,” he relates. “I didn’t have any background in the business and hardly knew anything about it. English is a second language for me, so that made it a little bit harder too. I had to pretty much figure out everything for myself. At a certain point, I almost gave up because it was so stressful and things were not going really well. But then we pulled ourselves together with the manufacturing and started developing some new canopies. First, we released the JFX. We hired some new people, which brought in a nice newenergy. Then we met Julien [Peelman, Aerodynamics Engineer], and we started working on some of the really new canopies. There was no way I was leaving after that.”
Now, the NZ Aerosports office buzzes with the work (and play) of about forty people, all of whom report to Attila.
“It was a big learning curve, figuring out how to manage such a large number of people and deal with personal issues so that they still enjoy working together with all their differences-- the cultural gaps, the religious gaps and the age gaps between them. We have a big range. The youngest [staffers] are fresh out of school, and then we have some 60-something-year-old people working right next to them. We have people from Fiji...Canada...from all around the world, really. It’s like a dropzone.”
If you talk to anybody at NZ Aerosports, they’ll tell you that much of that vibrant energy came from Jyro’s influence--and, in March of 2017, we lost him. The loss of “the soul of the company” took a massive toll on the community that had formed at his feet, and Attila had to work even harder through his mourning. However, the spirit that Jyro instilled--in Attila, in his team at large and in the business--kept it from coming unglued.
“It is good to make some money, sure, but Jyro made sure it has never been our number-one motivation,” Attila explains. “You can see that the team is here all day, every day, working hard, and we always wanted to create a really nice environment for them that they truly enjoy working in. Because of that, people don’t really leave here. We’ve hardly changed any staff since I got here in 2005, and I think it’s because this is just a really good place to be. We all really pulled together when we lost Jyro. I think that’s what saved us--the people here, and our customers’ faith.”
Attila insists that that faith--the passionate support of the NZ Aerosports fan base--is the phenomenon that really drives the machine.
“I think that people respond to the fact that we are always trying new stuff; that we’re always improving,” he says. “That’s the part that’s interesting for us. We aren’t just developing new products. We actually want to make better products, and so we’re always searching for improvements on the designs. We have like 20 skydivers working here, so it is not just about driving revenue. I think that’s why people relate to it so strongly. This has always been more of a lifestyle than a business.”
If NZ Aerosports is indeed about lifestyle, Attila is great evidence that they’ve nailed the art.
“I think I found what I was trying to find in my personal life--a balance between family, the hobby and the business--in NZA,” he smiles. “I think that was always my goal, even if I didn’t know it at the time. Right now I feel that I’m in a really good place, and I’m ready for whatever comes next.”
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