PROskydiving Acquires DZ Tools in General Skydiving Discussions December 22, 2010 My apologies... I was so caught up with writing that I did not clarify. - The 12% was in reference to total reservations booked. The total cost to PRO was less than one-half of one percent (0.004) of my total revenue in 2010. The total cost to PRO is 5.1% per reservation's total cost (example 5.1% of $230 = $11.73). I also use PRO on the administrative end (call in, walk in, etc.) to book customers, which costs me nothing and obviously, these types of customers are the majority of my bookings. - There was no need to increase business to cover the cost of PRO, it pays for itself as these customers have a propensity to book/buy online so if you do not have the online option who's to say how many of those 12% would have bypassed my DZ and gone to one that had online reservations? Furthermore, any online reservation option would cost money, even if I developed my own product as I would have to pay out development costs, labor, personal time, hosting and e commerce costs (which start at 2.5% and go on up for your average small business for just the payment processing). - My bottom line has fluctuated so much since the recession that it's hard to tell if PRO, or any other things I have done in the past 5 years, has increased (or decreased) my bottom line. I am assuming this is in reference to my speculation that the new JumpRun integration will save me up to $30 a day in labor costs, which in turn would affect my bottom line.(?) Please feel free to clarify if I have not answered this satisfactorily. - I was hoping to dispel the myth that services like PRO (or TandemRS, etc.) are similar to the service that Skyride or similar companies offer. The Skyride or Soaring Adventures model directly drives you customers at a large cost per customer (anywhere from 22-30%), whereas PRO is a comprehensive model that is very customizable and can be used in many ways that only costs you if the customer books online. In short, there is no similarity to the two types of services, monetarily or in principle. What PRO costs me is not what it will cost you unless you have the exact same amount of PRO reservations and charge exactly what I charge. However, I have given the figures that one might need to calculate costs and decide whether PRO is a system for them. Please feel free to message directly for further information; I don't check the forums enough to respond in a timely manner. For now, I have Christmas presents to wrap!