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DZ competition getting nasty/inaccurate web sites

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Michael, I've been to the Skyride website, and I'm not saying what they are doing is correct, but where do we draw the line with moral business practices?



I think Brian V. explained it best. It's all Puffery. Business will do their best to attact individuals to buy their products and services over another. Do you use Tide, or do you use All? Why? It works for you? Ditto.
If a dropzone directly 'bashes' others, then yes, I do have a problem with that. Here's an example:

(snip)we can accommodate persons weighing as much as 285 LBS. (snip) (other) small operators in the (snip location) U.S. will impose strict weight limits and will not take persons weighing over (insert weight)lbs. (snip) Although you may not weigh this much this should be a concern as it is an indication of lack of experience and or the modern equipment...(snip)

From a non CO DZ that I do not maintain their website:

*(insert state here)'s Number One Drop Zone

Their Competition:
*North (insert state here)'s Best Tandem Skydives
*(insert name here) is happy to report that we have an excellent safety record.
What makes (insert name here) #1 in (insert state)

Another Competitor:
*We use only the most advanced "State of the Art" equipment available.

Another:
*USPA's Most Scenic Drop Zone (Note: Been here and the view is hard to distinguish from other flat states)
*(insert name here) continues to be the #1 company to assist new skydivers in making their first tandem jump and we are very proud of our excellent safety record.

Another:
*(insert state here)'s Most Scenic Dropzone
*The world's most scenic drop zone!
*...first class load organizing...
*Professional and Friendly Staff

Another State:
*The HIGHEST most exciting SKYDIVE available
*safest aircraft serving (insert state here)

Another State:
*(snip) More Jumps, More Fun
*(insert dz name) students tend to do well on their student jumps for several reasons -
--our aircraft allow us to exit at higher altitudes than most skydiving centers (snip)
--combined with our highly experienced staff will help you make the most or your skydives...

I think I covered all of the items on your list on just a few other dropzones around the country. This is obviously just a partial list of what's really out there. If you have an issue with the way your dz has things listed on their website, chat with your DZO. If you're just in the neighborhood and you're not jumping there or any other DZs around there, your not as involved with the local DZ world as you could be. Individual companies will market as they wish to attact business.
Most (this is a general statement and should not be twisted to anyone's own definition - use it for what its worth) DZs will market to the tandem crowd as that's where the money comes in the door to pay the bills. If you've voiced your opinion to your DZO on how they represent themselves online, you're more than welcome to take your business elsewhere.

Mar-
If you've got a better marketing plan, please write it up and I'll present it to those involved. Your other option is open your own DZ and market in ways that you suggest. It may or may not work. Try it.

~Michael

(edit: typo)

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It is puffery to saw that only MH has the latest safety gear? It is puffery to say that MH has the nocest KA in the country? Etc. Exaggeration is one thing. Saying you are the best I don't mind, saying you are "top ranked" I do think is wrong. There is a line and most DZ's web pages cross it.

Derek

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Wow, that is a lot of Puffery going on. I like how more accepting the word "puffery" is compared to "lie".

Remember when you were a kid and you wanted to do something cause all the other kids were doing it? But mom said "no", and your reply was, "But all the other kids are doing it." Most times if my boys started that discussion with me my answer back to them was, "So, if all the other kids were going to jump off the roof, you'd do it to?" Just cause one person does something, doesn't make it right or safe.

We as consumers have allowed "lies" in advertising, but that doesn't make it right.


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If you've got a better marketing plan, please write it up and I'll present it to those involved. Your other option is open your own DZ and market in ways that you suggest. It may or may not work. Try it.



Michael, I didn't say I had a better idea, I was just giving my feedback to Gary and this thread about some observations for website advertising from some DZs. But, maybe stating the truth during any kind of advertising might be a start.

Now that I've been educated that it's okay to lie because it's marketing, I get the picture.

BTW, I don't use Tide or All, I buy the off brand cause it's cheaper;)


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I think I covered all of the items on your list



Not really, I still don't understand who ranks a DZ number one.
May your trails be crooked, winding, lonesome, dangerous, leading to the most amazing view. May your mountains rise into and above the clouds. - Edward Abbey

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Not really, I still don't understand who ranks a DZ number one.



[Johnny Gates voice]Mary-You're number one in my book[/Johnny Gates voice]

See? You've been ranked! Love ya Mar...

P.S. 15 days and my self induced prison sentence is OVER! :)

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I alway love how Colorado jumpers love to pick on Mile Hi. Especially those who don't jump there. Hell, some who don't jump at all and claim it's because all dropzones are the same.

Well here is proof. From the website of Mile hi's only competition right now.

"We are one of the safest and most professional skydive operations in Colorado!"

"We are also the most scenic dropzone in Colorado! "

"If that's not enough, we are also a United States Parachute Association Group Member Dropzone and have pledged to uphold the Basic Safety Requirements of that organization."

Seems to me that the DZO lost his rating for not following the BSR's

"We operate a 15 Place Cessna Caravan and two 5 place Turbocharged Cessna 206's making it the largest fleet of jump aircraft in Colorado! "

I think a 23 place otter, a 15 place king Air, and a 6 place 206 beats this.
David

"Socrates wasn't killed because he had the answer.......he was killed because he asked the question."

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Hell, some who don't jump at all and claim it's because all dropzones are the same.



You made my point for me, all DZ's are the same. Just because almost every DZ lies on their web page doesn't make it OK.

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I think a 23 place otter, a 15 place king Air, and a 6 place 206 beats this.



I agree it does, but MH doesn't have a TO flying jumpers, does it?

I picked on MH because it is an easy target and their web page is the worst offender in CO.

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Seems to me that the DZO lost his rating for not following the BSR's



No DZ in CO follows the BSR's.

Derek

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I agree it does, but MH doesn't have a TO flying jumpers, does it?

I picked on MH because it is an easy target and their web page is the worst offender in CO.



They do have an Otter in the Summer. They had Arizonas all last summer and they will again if needed. Even if the Otter was operational now I doubt they'd fly it, just not enough jumpers to keep it flying.

And you picked on Mile Hi because you don't like them because Jeff pissed you off. Well Jeff's DEAD so get over it.
David

"Socrates wasn't killed because he had the answer.......he was killed because he asked the question."

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They do have an Otter in the Summer. They had Arizonas all last summer and they will again if needed. Even if the Otter was operational now I doubt they'd fly it, just not enough jumpers to keep it flying.



They don't have an TO flying jumpers. DZ's lie on their web pages, some worse than othes.

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And you picked on Mile Hi because you don't like them because Jeff pissed you off. Well Jeff's DEAD so get over it.



So now you know why I do things better than I do? FYI I jumped at MH after Jeff was gone, so he had nothing to do with me stopping going out to MH.

If you want to discuss DZ's false advertising, OK. You can even pick the DZ. Do you disagree that DZ's lie on their web pages?

You can PM me if you want to discuss other issues.

Derek

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