Mirage's New Logo

[Kramer 0]

Have you guys seen the new alien logo from Mirage? It's on their http://www.myspace.com/miragesystems myspace page. I also attached a picture of it. I think it's a pretty sweet improvement on the old logo. Looks more fierce along the sides. What are you guys' thoughts?

The FAKE KRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAMER!!!!!!!!!

[cocheese 0]

Tatoo people will love it.

[leslieb 0]

Cool, so that means I now have a retro Mirage!

[llkenziell 0]

I like it - it sticks out as being different. Eye catching. But that's just my opinion =P

"Living like fallen angels who lost their halos" - Unknown Prophets

-Love Life-

[silvere 0]

personally I think it's long overdue. I liked the old logo but it's grown a little stale I think. It's nice to see some activity out of them and I think the new logo is badass!!! It just looks a little more modern and edgy, does anyone know if they have shirts and stuff with it on them? here's a pic of the old verses new.

[Vallerina 2]

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personally I think it's long overdue. I liked the old logo but it's grown a little stale I think. It's nice to see some activity out of them and I think the new logo is badass!!! It just looks a little more modern and edgy, does anyone know if they have shirts and stuff with it on them? here's a pic of the old verses new.

I agree! The new logo kicks ass! I bet if I had some shorts with it on there, it'd make my butt look smaller.

Seriously, though....the logo really is nice looking....great ads with Amy, too. She looks so purdy!

There's a thin line between Saturday night and Sunday morning

[Dean358 0]

New one looks more like a Klingon weapon -- old one looks more like a bug splat. Very nice!

[adventurechick 0]

Totally into it!! I love it!

PMS #449 TPM #80 Muff Brother #3860
SCR #14705 Dirty Sanchez #233

[ZigZagMarquis 8]

No New Logos!!!

Every time a gear manufacturer comes up with a new logo they jack up their prices to pay for it!!

[PhreeZone 14]

Same with those full color ads in your Parachutist/Skydiving

Yesterday is history
And tomorrow is a mystery

Parachutemanuals.com

[BillyVance 34]

And those who have tattoos of the old logo are just gonna have to go back and redo them...

"Mediocre people don't like high achievers, and high achievers don't like mediocre people." - SIX TIME National Champion coach Nick Saban

[ZigZagMarquis 8]

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Same with those full color ads in your Parachutist/Skydiving

Yeah!

[feuergnom 22]

as if skydiving was all about looking cool & edgy

The universal aptitude for ineptitude makes any human accomplishment an incredible miracle

dudeist skydiver # 666

[wardhessig 0]

Thanks everyone for the complements on the new logo and look. Our look, branding, and identity, like our products, will continue to evolve for the better as it always has.

I got this from Forbes magazine
"logo changes are frequently used by corporations to signal shifts in corporate culture or strategy, and should ideally be presented as such to employees and customers."

That is exactly what we are doing here at Mirage. We want to shift our focus this coming year and years beyond that, to better customer service oriented sales, a better presence in the field at skydiving events, and to develop better personal relationships and bonds with our skydiving community. We will also continue to do what we have always done by providing a constantly evolving product that remains on the cutting edge of technology for our constantly evolving sport.

For those who got the old logo tattood, you don't have to have them redone, rather remember that logo for a certain era in your skydiving life and get another with the new logo to remember the era yet to come. It's like remembering what life threw at you when big hair and power ballads were hip in the 80's compared to what life is throwing your way now. Tattoo lovers love a reason to get new tattoos anyway, I know I do.

You have no worries of pricing changes because we are evolving our look and or logo and or branding identity, or because we advertise in skydiving periodicals. Price increases are at times necessary due to the rising costs of raw materials and production and are just necessary changes brought about by our changing economy, but not because we advertise or put work into keeping our products or corporate identity fresh.

Advertising, marketing, customer service, and research and development are all critical parts of running a company that require constant effort and resources and are part of the costs of doing business.

Advertisement is essential for a company to get the word out about it's products, to assure the community that they are not going anywhere, and to show that they are continuing to work for their customers and provide a stable platform for the purchasers of it's products.

I hope our skydiving community will appreciate that we are always working towards bettering our company and our products and these are just some of the steps we are taking to do so.

Again, thank you all for your complements and your opinions, you are the reason we are here and why we strive to be the best we can be.

Ward Hessig
Marketing

[ladyskydiver 0]

Love the new logo.

Life is short! Break the rules! Forgive quickly! Kiss slowly! Love truly, Laugh uncontrollably. And never regret anything that made you smile.

[JohnRich 4]

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Cool, so that means I now have a retro Mirage!

And that means that you're now old-fashioned, and you're no longer "cool" any more.

[ZigZagMarquis 8]

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Cool, so that means I now have a retro Mirage!

And that means that you're now old-fashioned, and you're no longer "cool" any more.

... not being "cool" is its own form of "cool"...

[wardhessig 0]

Amen!!!! Something I've been trying to convince all my friends my whole life!

[icevideot 0]

No one has shown me more about not being cool than you Ward. I hope you are doing well
Robin

"... this ain't a Nerf world."

[scottbre 0]

I still think that one day, "tribal" designs aren't going to be cool anymore.

The old design looks much cooler. Thank god I own a Wings.

"Your mother's full of stupidjuice!"
My Art Project

[icevideot 0]

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I still think that one day, "tribal" designs aren't going to be cool anymore.

I bet people have been saying that since tribal art came into being. Of course we can't prove it because I think they go back to cave wall art.

"... this ain't a Nerf world."

[Gene03 0]

Come on, you guys took both logos from Babylon 5. Right?
I still like it.

“The only fool bigger than the person who knows it all is the person who argues with him.

Stanislaw Jerzy Lec quotes (Polish writer, poet and satirist 1906-1966)

[leslieb 0]

No, that means I'm "old skool", which is cooler than cool

[wardhessig 0]

That's right, old school is cooler than cool, I think the young hipsters call it O.G. is that right? You can see I'm not a young hipster I guess.

[countzero 7]

that logo is- "wicked bad ass!" when andwhere can i get a hat with it on it?

diamonds are a dawgs best friend