Recommended Posts
QuoteQuoteQuoteQuote
Well now, I think Skydive Deland has it figured out how to make Groupon work for them a lot better than many DZ's (which is not surprising.)
Groupon says the jump is a $210 value, but the SDD web site lists prices as Tandem Skydive $179, Groups of 4 to 6 $165, Groups of 7 or more $155. And they are only discounting it 40%, not 50 or more like a lot of Groupon deals. If their Groupon customers figure that out they may not be happy, but it is an old marketing idea. Increase the normal price, they give a discount.
So while they may not be making money, they might not be actually losing money like many drop zones are that use it. That's they deal with Groupon, you need to figure out if it can be used without losing money.
The only surprising thing SDD did was to make the coupon good for a year.
Does SDD have excess capability and need the extra customers?
Groupon takes half so they are doing tandems for $62.50 Please tell me how you make money at $62.50?
Do they always take half? Or can it be negotiated?
Also, further upstream in this thread someone noticed it is not SDD, but some other company using SDD facilities. Now it really doesn't make sense. SDD might have excess capability tobenefit[not lose their ass] with Groupon, but a smaller company would not.
It's a crazy thing isn't it, this skydiving business?
If you are a return customer I have heard of negotiated rates of 40% but nothing less. The major problem that people do not get is your eating your market. You get this huge influx of cash but a negative is a negative. You cannot sell anything at a loss and make up for it in volume. Only ones that have been able to capitalize on lost leaders have been the big stores like walmart. they will lose $2 on an item because you can't walk into walmart and not spend $100 and walmart sells CONSUMABLES. Also when your in walmart you see items that you will want to come back for thus buiding loyalty.
Tandems are mostly a 1 and done. When you eat your market at a 50% loss you will soon not have any one left to pay full price.
The same holds true for every buisness that uses Groupon. It is so sad that people cannot do simple basic math. I have so many customers around the country that are now facing shutting their doors because they felt they had to run a groupong because the guy across town ran one. Now everyone is working at a loss as they have no time for full paying customers and what was once a full paying customer now has a groupon in hand...
MAKE EVERY DAY COUNT
Life is Short and we never know how long we are going to have. We must live life to the fullest EVERY DAY. Everything we do should have a greater purpose.
QuoteQuoteYes i also find it strange that he goes out of his way to complain about a dz opening up in fitzgerald when he had an opportunity to open up himself
EXACTLY! Then he was going to make the DZO (who I don't know, so I'm not defending) "the most hated man in skydiving behind SR guys"? Your leasing a fleet of twin otters for a once a year 4 day boogie and your afraid a guy with a C-182 is going to put you under???
I'll admit to letting my emotions get away from me when I wrote that, I was mad. Aside from that, I don't give a fuck what the two of you think of me.
Jumpdude 0
QuoteDo I remember correctly that Hollister accepts GC's from Skyride? If they do, It's learned behavior, Criminal by association! It is what it is!
Yes Sir! You would be correct! I called them to confirm after I saw your post about that and the answer is YES! They do! They were already on our DZ's list as one to stay away from, so I will see about adding something to indicate that they are stealing from their customers!
Failure is NOT an option!
1800skyrideripoff.com
Nashvilleskydiving.org
It is NOT Deland selling groupons.
(yes, I know what I'm talking about, I was the one that took the picture that is on the groupon page)
DPH -7, TDS 578, Muff 5153, SCR 14890
I'm an asshole, and I approve this message
jshiloh 0
QuoteThere is an instructor who's trying to start up a DZ in Daytona, but until he get's the permission for the airspace and land to operate out of, he's going to be using Deland. (from what I'm told)
It is NOT Deland selling groupons.
(yes, I know what I'm talking about, I was the one that took the picture that is on the groupon page)
Just out of curiosity...
Who is the instructor and you did give permission to use your photo, right?
I think we're all Bozos on this bus.
Falcon5232, SCS8170, SCSA353, POPS9398, DS239
QuoteThe major problem that people do not get is your eating your market. You get this huge influx of cash but a negative is a negative. You cannot sell anything at a loss and make up for it in volume.
The major problem is that you keep making the assumption that every DZO is selling these at a loss. Breaking even is not selling things at a loss, and breaking even is only breaking even for one person, the DZO. Breaking even implies that all expenses are paid, such as the TIs, packers, pilots, aircraft, fuel, gear, etc. To all of those people/catagories, a tandem that breaks even on costs is a full-paying gig.
Like I said upthread, if a DZO can make a break even deal with Groupon, and use the capacity to their benefit, there's a place for it in skydviing. You chose to ignore all of that ans suggest I was a moron who didn't understand business, but my point remains valid.
Selling anything at a loss is dumb. Selling a shitload of them is a shitload of dumb. We didn't need you to point that out.
Quote
Just out of curiosity...
Who is the instructor and you did give permission to use your photo, right?
Neither of which are part of this thread or really anyone's business.
DPH -7, TDS 578, Muff 5153, SCR 14890
I'm an asshole, and I approve this message
Matt
So, start being safe, first!!!
Dean358 0
BUT…….
Remember that the original idea behind Groupon was that it was supposed to be “pay-per-click web advertising meets the real world.” For example, a business could spend $10K on radio ads and hope some customers showed up, or, they could spend $10K losing money on their sales with Groupon and be guaranteed to have x number of customers show up. That, at least, was the theory. Might have worked too, had Groupon not tried to scale their business to an unmanageable and unsupportable size.
MAKE EVERY DAY COUNT
Life is Short and we never know how long we are going to have. We must live life to the fullest EVERY DAY. Everything we do should have a greater purpose.
Share this post
Link to post
Share on other sites