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new Hugo Boss ad w/ "skydiver"

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i know some skydivers are supposed to be supremely fashion conscious, but this is getting ridiculous...

PS aside from the alti being upside down, the chest and leg straps not done up, and a jump ship with one jumper but several rigs on it, i guess you could say this was a pretty accurate depiction :P

"Skydiving is a door"
Happythoughts

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My fucking god. I, the extremely fashion conscious (and sarcastic), had no idea what Hugo Boss was, so I went to their website. I still can't figure out what the fuck it is. At the main site, I have 4 options to choose where I want to navigate.

1) Irreverant modern
2) Positive independent
3) Dark enigmatic
4) Provocative seductive

Where is the option "tell me what the fuck your company sells"?!

Btw, assuming the dumbass figures out how to work his straps and alti, and somehow makes a skydive and lands safely, I'd like a picture of his pretty face after freefall with a loose zipper on his chest.
www.WingsuitPhotos.com

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LoL...after looking at this pic, all I could think of was that song..."I'm a loser babyyyyyyyyyy, so why don't you kill meeeeeeeee...." This is just like another add that is local and royally sucks...some girl is wearing what looks like a backpack and a white protec...(on backwards) in a white jumpsuit with only a thin chest strap...(no leg straps...):S It is freakin' hilarious...man I wish I had a pic...what a laugh...:D:ph34r:


edited to add: The add is for Lafayette Savings Bank



~R+R:)
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Fly the friendly skies...^_^...})ii({...^_~...

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My fucking god. I, the extremely fashion conscious (and sarcastic), had no idea what Hugo Boss was, so I went to their website. I still can't figure out what the fuck it is. At the main site, I have 4 options to choose where I want to navigate.

1) Irreverant modern
2) Positive independent
3) Dark enigmatic
4) Provocative seductive

Where is the option "tell me what the fuck your company sells"?!

Btw, assuming the dumbass figures out how to work his straps and alti, and somehow makes a skydive and lands safely, I'd like a picture of his pretty face after freefall with a loose zipper on his chest.



Huge Boss is a top name male fashion designer. I own precisely none of this wares.

"Skydiving is a door"
Happythoughts

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WHATEVER! :|:)
I love these ads. Couture advertising is about creating a mood or an aspirational lifestyle image. I think it's an awesome tribute to our sport.

And regarding the inaccuracies? Non-skydivers have no idea. Consider yourselves to be the 'in-crowd' on this one for knowing what's what.

That said, the fashion shots taken, like 8 years ago, with Olav, Adrian Nicholas, Alaska Jon, etc. were the real deal. (I think they were for VOGUE Italy.??)

Also, skysurfer Sean MacCormac back in the day was sponsored by Calvin Klein. Even competed in sweaters!

And finally, I don't know what DZ you guys jump at, but all the guys at my DZ are this hot. A little smarter, mind you - but hot. :P

Action expresses priority. - Mahatma Ghandi

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Where is the option "tell me what the fuck your company sells"?!



They were mostly known 60 or so years ago for coming up with snappy uniforms.

LINK

Interesting reading for the fashionistas.
quade -
The World's Most Boring Skydiver

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Interesting read, but really no different then Volkswagon, or a plethora of other german companies at the time.

I do have few Boss suits, and they really are very nice. That said, their marketing seems so incredibly disconnected from reality I really don't see the point.

It is interesting to see skydiving as glamour. I like that a whole lot better then the drug-infused culture its usually depicted as.

_Am
__

You put the fun in "funnel" - craichead.

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Very interesting read. Especially if it's read all the way through. Although I'm not a fashionista - I'm an advertising art director.

(I personally have no political comment on that article.)

Anyhooo...

For those interested in real skydivers in fashion ads, I found a few of the ones I previously mentioned. They were for Max, Italy 1997.

Action expresses priority. - Mahatma Ghandi

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Oh yeah, I am that hot!

In fact

I'm too sexy for my rags
Too sexy for my rig
My helmet, alti and main

And i'm too sexy for free fly
Too sexy for RW
Swooping and bird man!

I am a model
You know I can't fly
And you'll never see me up in the sky!



:D:D:D:D:D:D:D


edit to add: I'm too funny for this world!

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WHATEVER! :|:)
I love these ads. Couture advertising is about creating a mood or an aspirational lifestyle image. I think it's an awesome tribute to our sport.

And regarding the inaccuracies? Non-skydivers have no idea. Consider yourselves to be the 'in-crowd' on this one for knowing what's what.

Trust me I look like that:S Ok I used to look like that:S Ok Ok I knew someone who looked like that:S. Fine >:( Ok Ok Now I've "seen" someone who looks like that!

You happy now:)
R.I.P.

That said, the fashion shots taken, like 8 years ago, with Olav, Adrian Nicholas, Alaska Jon, etc. were the real deal. (I think they were for VOGUE Italy.??)

Also, skysurfer Sean MacCormac back in the day was sponsored by Calvin Klein. Even competed in sweaters!

And finally, I don't know what DZ you guys jump at, but all the guys at my DZ are this hot. A little smarter, mind you - but hot. :P

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Btw, assuming the dumbass figures out how to work his straps and alti, and somehow makes a skydive and lands safely, I'd like a picture of his pretty face after freefall with a loose zipper on his chest.



[hypocrite] I know I did just make fun of the ad in the women's forum, but give him a break... I don't see any guys complaining that this girl forgot do up her legstraps! (NSFW!) ;)[/hypocrite]

-Miranda
you shall above all things be glad and young / For if you're young,whatever life you wear
it will become you;and if you are glad / whatever's living will yourself become.

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I'd like a picture of his pretty face after freefall with a loose zipper on his chest.



wow thats pretty harsh...got any self esteem issues? ;)

actually i have a pullover i jump in very much like that..not Hugo though and its never been a problem at all zipper up or down....
____________________________________
Those who fail to learn from the past are simply Doomed.

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Crikes....
Has anyone noticed the similarity between the the dude in the advert and the picture ???
Obviously the Boss model has had a few...erm..hmm..'improvements' added ...;)

Man I heard of some low stuff to raise money for jumps.......but pimpin' yrself out for a chessy commercial shoot...damn...have you no shame...;)

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BWAHAHAHAAHHA... matt, your busted!! :D :D



I think its a good thing. Who cares what they're wearing, they're giving the sport a bit more coverage :)
I actually wear Hugo aftershave, but sadly i dont look like them.. lol...
Phoenix Fly - High performance wingsuits for skydiving and BASE
Performance Designs - Simply brilliant canopies

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He's dragging his pilot chute in Pic-03...someone should let him know... :P
So I try and I scream and I beg and I sigh
Just to prove I'm alive, and it's alright
'Cause tonight there's a way I'll make light of my treacherous life
Make light!

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