0
gNemo

College Senior Skydiver WANTS YOU! to take a 10 minute survey

Recommended Posts

So the paper is done!

Here is the abstract:

This research investigates the effects of high-risk propensity (as measured by the sensation seeking scale) on lifestyle variables such as substance use and abuse, number of sexual partners and driving behavior, and explores the consumption patterns exhibited by different risk propensity groups. An online survey with 340 participants was conducted; 64 low, 204 medium and 62 high sensation seekers were identified. High sensation seekers exhibited riskier behaviors across all lifestyle and consumption behaviors and led us to conclude that it is, in fact, a constant personality variable. We have not found a significant difference between age and sports activities one participates in, showing that “risk taking does not disappear, only changes form.” Our findings suggest that marketers should rely on psychographics rather than demographics when accessing and communicating to this risk-taker target segment; they can also leverage this research in new product development and in identifying cross-selling opportunities.

It will be posted soon in a pdf format, and if anybody is interested, I will post the link to the full paper.

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

0