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skydiverkeith

New Mirage ad...

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31k skydivers in the US +/-?
Of which 1k are women? +/-?
...I'm not a rocket scientist but 31K is slightly bigger than 1k and thus a bigger slice of the pie.

no you're just an engineer... 31k skydivers - 1k women = 30k male :P

Some of those ladies are kind of dudely so I wasn't sure how to cut it.
Life through good thoughts, good words, and good deeds is necessary to ensure happiness and to keep chaos at bay.

The only thing that falls from the sky is birdshit and fools!

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Thanks Wendy. I think the sausage fest tub is super funny. And WTF people complain about nudity ? you don't even see a nipple... Complaining for uncovered shoulders ?



Umm ... this is not Europe ... it is America (i.e. prude as hell) - just the suggestion of nudity (which is the case with that picture) will offend a lot of people.

O

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24 weeks when your custom made Vector doesn't fit and you send it back and get it back and it still doesn't fit right. gave up and jump the most unconfortable rig i have ever had. Seriously thinking about selling this rig and going back to Javelin or Icon. Both of tose used rigs fit me better than me "custom"made rig. Let me say this, everyone I have delat with at UPT has been extremely nice and helpful but they just can't seem to get this rig to fit properly on me. All around great rig but jsut a bit too unconfortable for me especially after having it custom made. Just my .02
Rodriguez Brother #1626
Dudiest Skydiver #1962
DPH #-2

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Hello All,
I rarely get on here to say anything as it usually just ends up in everyone bashing anything we say, good or bad.

But.....this ad has seemed to create a lot of controversy and I wanted to chime in on it.

I am in charge of creating and publishing our advertising. If any of you know me I am a lighthearted person with a good but off sense of humor. When I joined this sport it was full of people that could laugh at a dirty joke and then tell one even dirtier. That's what I loved about the sport. I see so many boring ads in the periodicals and I refuse to be boring when I advertise our rigs.

Let's face it, no one really buys a rig because of the advertising that they put in the magazines, they already have their minds made up for the most part and read the magazines for pure entertainment. That is why I try to make the ads entertaining and lighthearted, for the entertainment value. True, I do want Mirage to be a topic of conversation and to stay on the tips of peoples tongues and it seems to have worked quite well with my advertising campaigns.

To OlympiaStoica.....I am not targeting only male jumpers. If you recall I have done ads featuring the badass female flyers in our sport that jump Mirage in ads as well. We appreciate the females in our sport greatly and in no way are singling out our demographic just to males. However, as a smart marketing man it is silly to not realize that 90 percent (or close to it) of our sport is male dominated so it's just simple logic to target the largest part of our buying market.

To make your buying decision based on our advertising campaign seems pretty ridiculous to me. It should be based on our products and services. Our ads and the products we produce are two separate worlds. The team that builds our rigs take great pride in the outstanding product that they produce and I don't want my somewhat edgy sense of humor to detract from the outstanding product they make. Like I said, they are two different worlds.

As for this last ad..... I have gotten a lot of hate mail on it. I've even been asked for a full refund on a 4 year old container because they were embarassed to wear the rig in fear that they thought people would think they bought a Mirage so women would drop their pants. Thats one of the more ridiculous ones.

The ad was just a tongue in cheek ad that was meant to get a chuckle and keep us on the minds of our jumpers.

There is a term in today's social networks called "panty droppers". For example, a Ferrari is a panty dropper because it's such a damn cool looking car and it makes the women go crazy. That's what I meant by the ad. That the Mirage is such a sexy rig it is a "panty dropper". I in no way meant that it will help you get in girls pants.

It saddens me to hear some of these replies because when I got in the sport almost 13 years ago the crowd that made up the skydiving population was a bunch of lighthearted people that had a sense of humor and liked a good laugh now and then, where has that crowd gone? I really think people need to lighten up and realize that it's just an ad in a magazine, nothing more.

If I have offended anyone by the ad I apologize, but I do not apologize for continuing to stay edgy and running entertaining ads and I will not quit doing that.

And yes, I did misspell a word in the ad, it was late and I was on the boogie circuit and was under a deadline and fired it off before I got much of a chance to proofread it, my bad.

Thats my two cents worth everyone, it wasn't meant to single anyone out or to offend, it's just keeping our sport fun like I remember it being.

I would appreciate anyone that has nice things to say regarding the ad to drop an email to [email protected] to offset all the complainers.

There, that's my two cents worth. Don't let the advertising campaign affect your buying decision, if you need to be mad at someone be mad at me, not the hard working people of Mirage.

Let the bashing begin.
Ward

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“No one really buys a rig because of the advertising they put in the magazine” … so, why bother running an ad then? Isn’t the whole purpose of advertising campaigns to raise awareness with the consumer?

As for your disappointment with the implied realization that today’s skydivers aren’t a good sport when it comes to things dirty (i.e. sexual), it seems you haven’t “heard” anything that was said in those “complaints” – it’s not the sexual innuendo that has most of us offended … there is no clever disguise in that message … it’s flat out cheesy [:/].

Lastly, using the “rushed/busy” excuse for the grammar error on a one sentence message is … how did you put it? … “rather ridiculous” :)
What saddens me about all this … most likely I’ll end up buying another Mirage, just because I take comfort in my familiarity with it. I just won’t wear it as proudly after all this negative press …

O

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24 weeks when your custom made Vector doesn't fit and you send it back and get it back and it still doesn't fit right. gave up and jump the most unconfortable rig i have ever had. Seriously thinking about selling this rig and going back to Javelin or Icon. Both of tose used rigs fit me better than me "custom"made rig. Let me say this, everyone I have delat with at UPT has been extremely nice and helpful but they just can't seem to get this rig to fit properly on me. All around great rig but jsut a bit too unconfortable for me especially after having it custom made. Just my .02



I guess you need someone that knows how to measure! :P
Life is all about ass....either you're kicking it, kissing it, working it off, or trying to get a piece of it.
Muff Brother #4382 Dudeist Skydiver #000
www.fundraiseadventure.com

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There is a term in today's social networks called "panty droppers". For example, a Ferrari is a panty dropper because it's such a damn cool looking car and it makes the women go crazy. That's what I meant by the ad. That the Mirage is such a sexy rig it is a "panty dropper". I in no way meant that it will help you get in girls pants.



And here I was all ready to buy one.[:/]
"There are only three things of value: younger women, faster airplanes, and bigger crocodiles" - Arthur Jones.

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“No one really buys a rig because of the advertising they put in the magazine” … so, why bother running an ad then? Isn’t the whole purpose of advertising campaigns to raise awareness with the consumer?

As for your disappointment with the implied realization that today’s skydivers aren’t a good sport when it comes to things dirty (i.e. sexual), it seems you haven’t “heard” anything that was said in those “complaints” – it’s not the sexual innuendo that has most of us offended … there is no clever disguise in that message … it’s flat out cheesy [:/].

Lastly, using the “rushed/busy” excuse for the grammar error on a one sentence message is … how did you put it? … “rather ridiculous” :)
What saddens me about all this … most likely I’ll end up buying another Mirage, just because I take comfort in my familiarity with it. I just won’t wear it as proudly after all this negative press …

O


Even if you don't like one of the personalities associated with Mirage, just remember, the rig itself has no personality.

Its just a great container!
Blue skies,
Keith Medlock

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Hello All,

As for this last ad..... I have gotten a lot of hate mail on it. I've even been asked for a full refund on a 4 year old container because they were embarassed to wear the rig in fear that they thought people would think they bought a Mirage so women would drop their pants. Thats one of the more ridiculous ones.
Ward



:ph34r::ph34r:
Dude my reply would have been
We will gladly refund your money.
Please send the rig back to us, we do not want our customer base thinking that only morons like you jump our rigs:ph34r::ph34r::ph34r:
You are not now, nor will you ever be, good enough to not die in this sport (Sparky)
My Life ROCKS!
How's yours doing?

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Sometimes people just have nothing to bitch about. Seriously, grow up. Negative press? No such thing. People are talking about Mirage. THAT, is is the point of advertising. GoDaddy.com does it, Budweiser does too. Hell, we all had a good laugh at the topless bigway commercial that was selling...WASHING MACHINES! Personally, I think it's funny, precisely because it is tongue in cheek. Anyone that thinks they're going to get laid because of their rig is delusional. Except me. My wife likes my fat ass in my new to me Wings, with BIGUN embroidered on the shoulder strap.:P

What you say is reflective of your knowledge...HOW ya say it is reflective of your experience. Airtwardo

Someone's going to be spanked! Hopefully, it will be me. Skymama

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That the Mirage is such a sexy rig it is a "panty dropper".



One thing Ward...... where in the hell did you get this idea? I mean a Mirage is not as ugly as a racer but not even close to sexy :S

:P:P:P
Life is all about ass....either you're kicking it, kissing it, working it off, or trying to get a piece of it.
Muff Brother #4382 Dudeist Skydiver #000
www.fundraiseadventure.com

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I love the ad. (I'm a guy).

Let your female staff come up with a beefcake ad for the women. I guarantee that the same women who are whining, will spend all day posting about it.

This is the same conflicted horsecrap that we deal with
all the time on this forum.

It's just advertising. If anyone knows a chick who will drop
their shorts because of my skydiving rig, PM her pic to me immediately.

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I just won’t wear it as proudly after all this negative press …



That makes me a saaaaaaaad panda. :(

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I mean a Mirage is not as ugly as a racer but not even close to sexy :S



You must have had it on backwards.



Nope...... seriously though I was kidding hence the ":P"

No Mirage is as sexy as my Vector though B|:P
Life is all about ass....either you're kicking it, kissing it, working it off, or trying to get a piece of it.
Muff Brother #4382 Dudeist Skydiver #000
www.fundraiseadventure.com

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So I own a jav, but...

"I've even been asked for a full refund on a 4 year old container because they were embarassed to wear the rig in fear that they thought people would think they bought a Mirage so women would drop their pants."

Dude, I have never met you but we need to track down this guy and bitch slap him until he hands over his man card. I like the design of the rig and would be happy to own one someday.

Oh, and by they way, my wife thought the add was hot. and then proceeded to drop her....:)
This would be her response to all the crap you are getting. (see pic)



________________________________
Where is Darwin when you need him?

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That the Mirage is such a sexy rig it is a "panty dropper". I in no way meant that it will help you get in girls pants.

It saddens me to hear some of these replies because when I got in the sport almost 13 years ago the crowd that made up the skydiving population was a bunch of lighthearted people that had a sense of humor and liked a good laugh now and then, where has that crowd gone?
Ward




It saddens me that the super sexy Mirage container I ordered will NOT get me into girls' pants!

Before the feminists jump in, I am married and would probably get into my wife's pants more often if I didn't buy a rig OF ANY KIND. :)


People should lighten up. There are bigger issues in the world than this add.

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