Dropzone.com banner advertising rates are based on CPM. CPM is an industry standard term and refers to Cost Per Thousand banner impressions (displays). The table below shows the CPM in the different cost zones and how many displays you'll receive for $100 - $500 per month in any zone. This means that you'll pay $2.00 for every 1,000 banner displays in the Dropzone.com Forums and $10,00 for every 1,000 displays on the Homepage. Or for example, $200 will buy you 100,000 impressions in the Forums or 20,000 on the Homepage.
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Cost per Month
1 Costs subject to change without notice
What are zones?
We have divided the site up into 4 different cost zones. Areas of the site that fall in the same zone all have the same CPM. To give you maximum flexibility you can choose to have your banner displayed in any individual area of the site only, or you can have it spread amongst all pages in a specific zone at the same cost. You have to purchase advertising in different zones separately though.Impression frequency cap
If you so choose, Dropzone.com will place a frequency cap on your daily impressions to distribute them as evenly as possible over a month. If for example you purchase 30,000 monthly impressions in a zone, we can cap them to a maximum of 1,000 per day to give your campaign an even distribution over the entire period of time. If you'd prefer to run a short and high impact campaign (at the launch of a new product for instance) we can of course ignore the cap and display your banner as many times as possible in as short a time as possible. The choice is yours.Advance purchases
Save 10% if you purchase advertising in any zone and pre-pay for 6 months or more. Advance purchasing is the best way to establish your presence on the site for a set period of time, ensuring that other advertisers cannot push you out. Any web site can only sell as many banner ads as its traffic allows. We therefore need to limit our advertisers as well.Payment
Payment must be received in full for the purchase period in advance before the account will be created.Banner Specifications
The information below should help you to create your banner for Dropzone.com. We use standard Internet banners, so you may already have one, and if not you should be able to use the banner you create for Dropzone.com in the future as well.
Dimensions: 468 x 60 pixels
Format: GIF, GIF89a, JPEG
Animation: Total time delay of each image must be 5 seconds or more (500/100ths in delay controls) Looping allowed.
Size: 15Kb max. Bear in mind that the larger the banner size in Kb, the slower it will load (1Kb = 1 second at 14.4 bps) and quick loading works to your advantage.
Link Info: Every banner must have both a working URL and a text alternative (up to 30 characters).
You can have up to 3 different banners on a single account at any given time. The number of impressions for the total account will remain the same but the banners will be rotated for maximum impact.
You will be able to see individual statistics for each banner and can replace an ineffective banner at any time.
All banners will be reviewed by Dropzone.com and are subject to approval before placement on site.
Account and Campaign Management
To enable you to keep track of your account or campaign we will provide you with a username and password, which will allow you to view your account details online. Real-time statistics will always be available to you, so you can keep tabs on how effective your banners are. You can view daily and overall statistics. If, at any time, you want to update or replace your banner, you can do so at no extra charge.
Purchase Now Online
To purchase banner advertising on Dropzone.com, review the rate card and zones above and please provide the following information in the Notes field when you make your payment:
How many impressions per month?
For how many months?
When do you want the ads to start running?
Would you like a frequency cap on your banners?
Once your payment has been received we will let you know. You can email your banner to us at firstname.lastname@example.org. Looking forward to hearing from you! When you're ready to purchase, click on one of the buttons below.
Dropzone.com reserves the right to refuse service/advertising to anyone without explanation. If you would like more information please contact me and I will respond as soon as possible. If you include a phone number and a good time to call I will be happy to speak with you in person.