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Industry



Show Me The Money - 2014-06-17 by James La Barrie

Show Me The Money There is a definitive shift occurring in the business of skydiving. USPA membership numbers indicate a slow and steady increase over the past decade, but student numbers appear to be decreasing at...
Average Rating = 5.00/5 Votes: 4 | Comments: 7 | Views: 5895

6 Strategies for Handling Negative Reviews - 2014-05-16 by James La Barrie

6 Strategies for Handling Negative Reviews Smartphones have empowered consumers to become critics that effect how other consumers decide where to spend their money - with your business or with your competitor. When negative comments are...
Average Rating = 4.33/5 Votes: 6 | Comment: 1 | Views: 4130

6 Tips To Boost The Bottom Line - 2014-02-13 by James La Barrie

6 Tips To Boost The Bottom Line In an industry where everything costs a lot of money, creating opportunities to maximize on customer expenditure is essential. Many of the DZ's I visit focus solely on tandem and video sales and are...
Average Rating = 3.86/5 Votes: 7 | Comments: 2 | Views: 5414

Preventing Subjectivity From Destroying Your Dropzone - 2014-01-09 by James La Barrie

Preventing Subjectivity From Destroying Your Dropzone This article is about addressing the obvious points that DZO's miss because of subjectivity. The time investment that a DZO puts in during an average summer weekend day is usually 12-14 hours. It's...
Average Rating = 3.12/5 Votes: 16 | Comments: 13 | Views: 6341

The Daily Deal Dilemma - Dynamite Marketing or Industry Destruction - 2013-11-14 by James La Barrie

The Daily Deal Dilemma - Dynamite Marketing or Industry Destruction The daily deal discussion has become the latest irritant on par with the topic of SkyRide and often leads to vein-popping, heated discourse similar to any US political exchange between Democrats and...
Average Rating = 5.00/5 Votes: 2 | Comments: 3 | Views: 5659

Marketing Essentials for the Skydiving Industry - 2013-07-22 by James La Barrie

Marketing Essentials for the Skydiving Industry Marketing execs love to throw around industry jargon to make themselves sound like marketing experts. Terms like ROI, target demographic, disposable income, call to action and spiral binders with...
Average Rating = 4.80/5 Votes: 5 | Comment: 1 | Views: 7829

Word of Mouth Marketing and Skydiving - 2013-06-03 by James La Barrie

Word of Mouth Marketing and Skydiving Thanks to social media, word of mouth marketing has become the most powerful marketing tool in the industry. This approach to marketing is exciting for some and a nightmare for others because the...
Average Rating = 3.62/5 Votes: 8 | Comments: 3 | Views: 6279

The Business Behind Skydiving - 2013-05-13 by James La Barrie

The Business Behind Skydiving The majority of DZ decision makers hire by plugging in an individual's experience level into the position while forgetting a more important consideration: a passionate personality. If greater...
Average Rating = 4.60/5 Votes: 10 | Comments: 11 | Views: 9382

Editors

  • sangiro

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