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Not All Training is for Students: Recognizing and Preventing Groupthink in the Skydiving Community - 2015-06-30 by Corey Miller new

Not All Training is for Students: Recognizing and Preventing Groupthink in the Skydiving Community Whenever we discuss safety the comversation usually gravitates towards skills training and obeying the rules. However there is one aspect that does not get enough discussion and that is the...
Average Rating = 5.00/5 Votes: 1 | Comments: 9 | Views: 1320

The Sponsor Monster - 2015-05-21 by Annette O'Neil

The Sponsor Monster I crack the conversation at breakfast: I want to write an article about how the sponsorship model has changed since the beginning of airsports. I remark that I imagine it's going to be a long one --...
Average Rating = 4.50/5 Votes: 10 | Comments: 2 | Views: 2800

Exceeding Expectations - 2015-05-12 by James La Barrie

Exceeding Expectations The challenge for any business is to exceed the expectations of its customers, especially when expectations are already high. The businesses that can pull this off will gain loyalty and earn valuable ...
Average Rating = 5.00/5 Votes: 2 | Comments: 0 | Views: 1573

Marketing To The Millennials - 2015-02-19 by James La Barrie

Marketing To The Millennials There’s a lot of good news about Millennials for the skydiving industry (for example, they put experiential value ahead of ‘stuff’), but there's some bad news too: many of us haven't adjusted our...
Average Rating = 5.00/5 Votes: 1 | Comments: 0 | Views: 2844

Boost Your Marketing with Lagniappe - 2015-01-12 by James La Barrie

Boost Your Marketing with Lagniappe As the skydiving market continues to grow and more dropzones open their doors, finding creative ways to make your DZ stand out from the competition is more important than ever. One simple way to gain ...
Average Rating = 0.00/5 Votes: 0 | Comments: 3 | Views: 3050

Show Me The Money - 2014-06-17 by James La Barrie

Show Me The Money There is a definitive shift occurring in the business of skydiving. USPA membership numbers indicate a slow and steady increase over the past decade, but student numbers appear to be decreasing at...
Average Rating = 5.00/5 Votes: 4 | Comments: 7 | Views: 7980

6 Strategies for Handling Negative Reviews - 2014-05-16 by James La Barrie

6 Strategies for Handling Negative Reviews Smartphones have empowered consumers to become critics that effect how other consumers decide where to spend their money - with your business or with your competitor. When negative comments are...
Average Rating = 4.33/5 Votes: 6 | Comment: 1 | Views: 5401

6 Tips To Boost The Bottom Line - 2014-02-13 by James La Barrie

6 Tips To Boost The Bottom Line In an industry where everything costs a lot of money, creating opportunities to maximize on customer expenditure is essential. Many of the DZ's I visit focus solely on tandem and video sales and are...
Average Rating = 3.86/5 Votes: 7 | Comments: 2 | Views: 6212

Preventing Subjectivity From Destroying Your Dropzone - 2014-01-09 by James La Barrie

Preventing Subjectivity From Destroying Your Dropzone This article is about addressing the obvious points that DZO's miss because of subjectivity. The time investment that a DZO puts in during an average summer weekend day is usually 12-14 hours. It's...
Average Rating = 3.12/5 Votes: 16 | Comments: 13 | Views: 7333

The Daily Deal Dilemma - Dynamite Marketing or Industry Destruction - 2013-11-14 by James La Barrie

The Daily Deal Dilemma - Dynamite Marketing or Industry Destruction The daily deal discussion has become the latest irritant on par with the topic of SkyRide and often leads to vein-popping, heated discourse similar to any US political exchange between Democrats and...
Average Rating = 5.00/5 Votes: 2 | Comments: 3 | Views: 7397

Marketing Essentials for the Skydiving Industry - 2013-07-22 by James La Barrie

Marketing Essentials for the Skydiving Industry Marketing execs love to throw around industry jargon to make themselves sound like marketing experts. Terms like ROI, target demographic, disposable income, call to action and spiral binders with...
Average Rating = 4.80/5 Votes: 5 | Comment: 1 | Views: 10632

Word of Mouth Marketing and Skydiving - 2013-06-03 by James La Barrie

Word of Mouth Marketing and Skydiving Thanks to social media, word of mouth marketing has become the most powerful marketing tool in the industry. This approach to marketing is exciting for some and a nightmare for others because the...
Average Rating = 3.62/5 Votes: 8 | Comments: 3 | Views: 7990

The Business Behind Skydiving - 2013-05-13 by James La Barrie

The Business Behind Skydiving The majority of DZ decision makers hire by plugging in an individual's experience level into the position while forgetting a more important consideration: a passionate personality. If greater...
Average Rating = 4.60/5 Votes: 10 | Comments: 11 | Views: 11429

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