Drift Innovation Release Drift HD GhostBy on 2012-11-14
Just a mere few weeks after GoPro released the new HD Hero 3, another popular POV camera manufacturer has too released a new product. Drift, which has had quite successful sales with their previous model have announced the release of the "Drift HD Ghost", a new and more powerful product when compared to their award winning and commercially popular model, simply named the "Drift HD".
It is clear from the start that Drift were putting their focus on the features with the HD Ghost, being quick to highlight their new two-way LED remote control. The selling point for Drift, when it comes to the Ghost HD, is the concept that while many other POV cameras come with accessories included, that these other products will often require a number of aftermarket accessories to achieve the results desired by the consumer. Drift say that the HD Ghost will include 'everything sports enthusiasts need to capture professional quality video immediately".
The above mentioned LED remote controller is one that is designed to allow the user to understand what current settings his HD Ghost is set to. Where most remote controls work one way, sending information to the camera, but not receiving it, this two way remote controller system is something that is new to the POV camera market, the question as to whether this will be a feature that will be adopted by other manufacturers in future or whether it will be seen primarily as a gimmick is yet to be seen, but if the system works in practice as it does in theory - it will certainly allow for a much easier and comfortable mode switching experience when one is using the remote to control the camera functionality.
There is a 'Drift Flashback (TM)' function on the HD Ghost which will record video in a loop, and only save the file when the user 'tags' it. This can come in useful in situations where you're looking for 'that' shot and are expecting a number of failed attempts before catching it. I'm sure many of all are all too familiar with running out of recording space just when you need it, a curse that seems to extend to still photography too.
The Ghost HD comes with a 2-inch LCD screen which allows for video playback and editing. The LCD is also covered in Gorilla Glass(R) which prevents scratching and keeps the camera rugged. A 7 element lens design is said to help increase the vibrancy and clarity of the HD Ghost as opposed to previous models, and brings better image quality to the 1080p, 960p, 720p and WVGA recording modes. The camera is also able to shoot stills while recording video footage.
Stills are able to be captured in three different formats: 5, 8 or 11 megapixels. Or 2 megapixels when taking a still shot while recording.
Also of interest is the ability for the Ghost to switch between 170°, 127° and 90° field of view.
The device comes with wi-fi connectivity and soon Drift are said to be releasing an iOS and Android mobile app which will allow Ghost HD owners to control their camera's recording, settings and playback directly from their mobile devices. This is seem as a way of making it even easier for users to record footage and share it with social networks. In essence, one could record a video, transfer to their smart phone and then upload directly to social networks within mere minutes of the recording.
The Drift Ghost HD is made with 3 meter water proofing when used without a case, this means that general water sports with the exception of things like scuba diving, don't have to invest in an extra housing case, though there is the option for deep water protection by purchasing one of Drift's special underwater housings, which are water proof until 60 meters.
Drift claims to boast the longest lasting battery for any POV camera currently on the market, with 3 hours of recording time, using a 1700 mAh lithium-ion battery.
The current retail price on the Drift HD Ghost puts it in the same market as the GoPro HD Hero 3, meaning that Drift see the HD Ghost as a serious contender in the action camera market. And from early reviews it seems that the Ghost is able to capture some quality footage, whether that footage is as good as the Sony AS15 or the GoPro HD Hero 3 is yet to be seen. But we do think that the Drift HD Ghost is a big step up from their previous Drift HD, which didn't perform too well compared to some of the competition in our action camera comparative review.
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