Forums: General: Announcements:
Subaru Outback ad campaign

 

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Premier sangiro
Head Honcho
Oct 6, 2009, 3:02 AM
Post #1 of 56 (7360 views)
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Subaru Outback ad campaign Can't Post

Hi everyone,

Yesterday and last night we discussed the Subaru advertising campaign with NameMedia, the owner of Dropzone.com. (You may recall that NameMedia's involvement with the site is to sell and serve ads. All management and operational responsibilities are delegated D4DR Media, the previous owners of the site).

NameMedia sold this campaign to Subaru without our knowledge or involvement. The campaign started running yesterday, and entails rich media effects across the browser screen. Our position has always been that we strongly oppose any kind of invasive advertising like pop-ups, page take-overs or interstitials, hence we urged NameMedia to remove the ads. They have the final call however and decided to keep the campaign running, tweaking the implementation to ensure that a particular user will not see more than 3 of the ads each day. Further:

- The campaign will end on Oct 17th
- There is an x box during the rich media extension that allows the user to stop the rich media.
- The campaign is targeted for US users only.

You are encouraged to send your feedback and views about the campaign to NameMedia at advertise@dropzone.com.


AggieDave  (D License)

Oct 6, 2009, 3:11 AM
Post #2 of 56 (7311 views)
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Re: [sangiro] Subaru Outback ad campaign [In reply to] Can't Post

Quote:
They have the final call however and decided to keep the campaign running

Firefox + ABP = I haven't seen any ad in a very long time. This was done when the ads went beyond the simple top banner ad (with no or very little animation) and started to become annoying. That's too bad since I would have loved to been able to contribute to the ad revenue for the site by clicking on some ads, but it looks like things are even worst so this site will stay ad-blocked.


d_squared431  (Student)

Oct 6, 2009, 4:41 AM
Post #3 of 56 (7234 views)
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Re: [sangiro] Subaru Outback ad campaign [In reply to] Can't Post

I sent a email to them. I have a great pop up blocker at home but my work computer is another story. Thanks for working on this and trying to correct the issue.


muff528  (D 17609)

Oct 6, 2009, 4:45 AM
Post #4 of 56 (7232 views)
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Re: [sangiro] Subaru Outback ad campaign [In reply to] Can't Post

Since I click the X box as quickly as I can, I am not sure if they are selling soap or cars. Don't care which. Tongue


TrophyHusband  (D 20112)

Oct 6, 2009, 4:58 AM
Post #5 of 56 (7218 views)
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Re: [sangiro] Subaru Outback ad campaign [In reply to] Can't Post

In reply to:
- The campaign will end on Oct 17th

i'll be gone until the 17th then.


robskydiv  (D 26660)

Oct 6, 2009, 6:06 AM
Post #6 of 56 (7145 views)
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Re: [sangiro] Subaru Outback ad campaign [In reply to] Can't Post

Thanks Head Honcho. I guess it's not that bad after all. I know that it takes money to run this site.


Premier wmw999  (D 6296)

Oct 6, 2009, 6:26 AM
Post #7 of 56 (7117 views)
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Re: [sangiro] Subaru Outback ad campaign [In reply to] Can't Post

Quote:
ensure that a particular user will not see more than 3 of the ads each day.
Is that particular user or particular IP address?

To me it's pretty short-sighted. The money that's gotten from a single advertiser is short-lived; the users who leave and end up on FB or just blowing off dz.com are gone forever.

And if there are enough ads like this, well, then there are going to be fewer and fewer skydivers, and then less and less money for advertising to skydivers.

Wendy P.


CSpenceFLY  (D 25252)

Oct 6, 2009, 7:00 AM
Post #8 of 56 (7078 views)
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Re: [sangiro] Subaru Outback ad campaign [In reply to] Can't Post

Maybe you can buy the site back after they run it into the ground.


marks  (D 22296)

Oct 6, 2009, 7:15 AM
Post #9 of 56 (7053 views)
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Re: [CSpenceFLY] Subaru Outback ad campaign [In reply to] Can't Post

In reply to:
Maybe you can buy the site back after they run it into the ground.

LaughLaughLaugh


wolfriverjoe  (A 50013)

Oct 6, 2009, 7:16 AM
Post #10 of 56 (7051 views)
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Re: [sangiro] Subaru Outback ad campaign [In reply to] Can't Post

Thanks for the update. I can live with three times a day. I know you need ad revenue to run the site.

Might I suggest an angry e-mail to your LOCAL Subaru dealer?
They pay into an ad fund to pay for this shit. If you tell them these kind of ads will make you buy from a different dealer, they might get the message.


Premier Remster  (C License)

Oct 6, 2009, 7:33 AM
Post #11 of 56 (7024 views)
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Re: [wolfriverjoe] Subaru Outback ad campaign [In reply to] Can't Post

An angry email to the dealership will do nothing.


Email sent to Namemedia.
Quote:
To whom it may concern

I have been a long time user and participant in the dropzone.com forums, in fact being a moderator of two forums for several years. The new ad comapain you are promoting for Subaru is extremely invasive, and it prompted me to add an ad-blocker to my browser. Never before have I felt the need to use one, and in fact, I would rather not use one as sometimes, worthwhile images get blocked.

I would have been happy removing that functionality, but your decision to continue running that ad confirms my decision to keep the ad-blocker on. As a result, none of your advertisers will get any benefit from me seeing their ads. I know for a fact that many other users of dropzone.com are doing the exact same thing.

Best regards


(This post was edited by Remster on Oct 6, 2009, 8:13 AM)


mark  (D 6108)

Oct 6, 2009, 8:11 AM
Post #12 of 56 (6980 views)
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Re: [sangiro] Subaru Outback ad campaign [In reply to] Can't Post

I have cleaned out my dropzone.com email account and all private messages.

Please cancel my premium membership.

Mark


agent_lead  (D 29342)

Oct 6, 2009, 8:17 AM
Post #13 of 56 (6972 views)
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Re: [mark] Subaru Outback ad campaign [In reply to] Can't Post

In reply to:
I have cleaned out my dropzone.com email account and all private messages.

Please cancel my premium membership.

Mark

lol man take it easy...this site costs money to run...stop acting like such a little girl..

OMG THERES AN AD ON MY DROPZONE.COM PAGE!!!

this is the internet and this is how things work...


kawisixer01  (C 38984)

Oct 6, 2009, 8:26 AM
Post #14 of 56 (6953 views)
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Re: [sangiro] Subaru Outback ad campaign [In reply to] Can't Post

I'm the type of person that if someones advertising annoys me I am certain to NOT by their products. When are they going to figure this out? Pissing people off and annoying them hardly does good things to sell your products.


BillyVance  (D 18895)

Oct 6, 2009, 8:27 AM
Post #15 of 56 (6953 views)
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Re: [agent_lead] Subaru Outback ad campaign [In reply to] Can't Post

Agreed. But if you want to leave, don't let the door hit you in the ass when you go.

Tongue


LloydDobbler  (D 30655)

Oct 6, 2009, 8:35 AM
Post #16 of 56 (6939 views)
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Re: [agent_lead] Subaru Outback ad campaign [In reply to] Can't Post

In reply to:
lol man take it easy...this site costs money to run...stop acting like such a little girl..

OMG THERES AN AD ON MY DROPZONE.COM PAGE!!!

this is the internet and this is how things work...

Not quite.

He's a paying customer, so this is actually how things work. His choice. Have you shelled out the cash to be a premium member? Then I don't think you get it.

I work in interactive relationship marketing, and those people who are loyal enough to pay for a subscription are the ones you want to keep happy. Acquisition costs are much higher than retention costs. Subscribers are what we like to call a 'captive audience.' If Name doesn't understand this, well, that's their problem.

More importantly, invasive/intrusive ads are the ones that get a site quickly labeled as 'spammy' by its users (and drive many of them away). Any interactive media company should understand its detrimental effect on basic usability.

I personally have now installed an ad blocker, and while I'm missing seeing some of the ads from relevant advertisers, I find it works quite nicely.

Shame, really.


Andy9o8  (D License)

Oct 6, 2009, 8:37 AM
Post #17 of 56 (6937 views)
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Re: [sangiro] Subaru Outback ad campaign [In reply to] Can't Post

In reply to:
Our position has always been that we strongly oppose any kind of invasive advertising like pop-ups, page take-overs or interstitials, hence we urged NameMedia to remove the ads. They have the final call however and decided to keep the campaign running,

Nice respect they're showing you.


Premier skymama  (D 26699)
Moderator
Oct 6, 2009, 8:43 AM
Post #18 of 56 (6925 views)
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Re: [sangiro] Subaru Outback ad campaign [In reply to] Can't Post

I received a reply to my complaint letter:

Quote:
Andrea:

We heard everyone loud and clear. The ad was removed from the forums
and has been scaled down 99%.


BillyVance  (D 18895)

Oct 6, 2009, 8:47 AM
Post #19 of 56 (6918 views)
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Re: [skymama] Subaru Outback ad campaign [In reply to] Can't Post

In reply to:
I received a reply to my complaint letter:

Quote:
Andrea:

We heard everyone loud and clear. The ad was removed from the forums
and has been scaled down 99%.

So fess up... You threatened to paddle them, didn't you? Tongue

Thanks for your work! Smile


Premier skymama  (D 26699)
Moderator
Oct 6, 2009, 8:50 AM
Post #20 of 56 (6913 views)
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Re: [BillyVance] Subaru Outback ad campaign [In reply to] Can't Post

Actually, I threatened to resign. But, I'm sure it wasn't just my e-mail, I think they might have gotten a few. Wink


ryoder  (D 6663)

Oct 6, 2009, 9:03 AM
Post #21 of 56 (6886 views)
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Re: [skymama] Subaru Outback ad campaign [In reply to] Can't Post

In reply to:
I received a reply to my complaint letter:

Quote:
Andrea:

We heard everyone loud and clear. The ad was removed from the forums
and has been scaled down 99%.

Sangiro complains and gets a noncommittal response.

SkyMama complains and they promptly take it down.

At least we now know who is really in charge.Sly


wolfriverjoe  (A 50013)

Oct 6, 2009, 9:25 AM
Post #22 of 56 (6851 views)
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Re: [ryoder] Subaru Outback ad campaign [In reply to] Can't Post

In reply to:
In reply to:
I received a reply to my complaint letter:

Quote:
Andrea:

We heard everyone loud and clear. The ad was removed from the forums
and has been scaled down 99%.

Sangiro complains and gets a noncommittal response.

SkyMama complains and they promptly take it down.

At least we now know who is really in charge.Sly

Now know??

It took you until now to figure this out??Shocked


Andy9o8  (D License)

Oct 6, 2009, 9:33 AM
Post #23 of 56 (6836 views)
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Re: [ryoder] Subaru Outback ad campaign [In reply to] Can't Post

In reply to:
Sangiro complains and gets a noncommittal response.

Yeah, if you consider "Go fuck yourself" to be noncommittal.


Premier wmw999  (D 6296)

Oct 6, 2009, 10:02 AM
Post #24 of 56 (6813 views)
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Re: [Andy9o8] Subaru Outback ad campaign [In reply to] Can't Post

Nah, the three X a day and the "close" box option were definitely concessions. I was more wondering if they considered those to be the 99% eliminated...

Wendy P.


shermanator  (B License)

Oct 6, 2009, 10:06 AM
Post #25 of 56 (6807 views)
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Re: [skymama] Subaru Outback ad campaign [In reply to] Can't Post

In reply to:
I received a reply to my complaint letter:

Quote:
Andrea:

We heard everyone loud and clear. The ad was removed from the forums
and has been scaled down 99%.


I received a similar email. I guess I will not install the adblocker like I was going to . Smile




for now.


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