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"Sexist" Ads -- Parachutist

 

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howardwhite  (C 3896)

Apr 2, 2007, 6:18 PM
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"Sexist" Ads -- Parachutist Can't Post

Since a couple of ads in "questionable taste" from Spotter have showed up here recentlyTongue, (I'm glad to see "smooth" also treasures his archives), I though it appropriate to post some from Parachutist, these from the December, 1974, issue.

Two issues later, Chuck Ryan, the editor, printed an apology which said in part:
"... I have not received so many letters on any subject during the two years I have been the editor of ParachutistŚand all of them were against the ads. They were characterized as 'in poor taste,' 'degrading to women,' and even as 'pornography.' But most of the writers (about half of them men) objected to the ads as 'sexist'."

Maybe my cultural timeclock is not set properly, but I find it a little surprising that in 1974 a substantial number of male skydivers would have used the term "sexist."

On the other hand, I also find it a little surprising that SSE thought the ads would sell altimeters or Sentinels.

HW


(This post was edited by howardwhite on Apr 2, 2007, 7:29 PM)
Attachments: LookAts.jpg (75.9 KB)
  LookAfters.jpg (78.7 KB)


wildfan75  (D 29536)

Apr 2, 2007, 7:09 PM
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Re: [howardwhite] "Sexist" Ads -- Parachutist [In reply to] Can't Post

I wish I would have bought stock in SSE in November 1974Wink! But I suppose not being born yet at that time would have been an issue.

If only all you guys that were jumping at the time would have hid your Parachutists from from your wives/GFs, I bet there would have been a lot less letters.

Let it be known...Wildfan75 will model altimeters for jump tickets, but altimeters must be big (the girls are D's)! Resume will include mud wrestling pictures and an alternative use of sea shells.

Edited to add: Natural D's (well, according to Victoria Secret. And I lost 60lbs in '05 and the only place I didn't lose it was my boobs, so I'm pretty sure they'll always be that way).


(This post was edited by wildfan75 on Apr 2, 2007, 7:12 PM)


ltdiver  (D 20506)

Apr 2, 2007, 7:44 PM
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Re: [howardwhite] "Sexist" Ads -- Parachutist [In reply to] Can't Post

Anyone remember the hot dog ads in Skydiving Magazine a few years back? Crazy

ltdiver


(This post was edited by ltdiver on Apr 2, 2007, 9:01 PM)


itllclear  (D 6366)

Apr 2, 2007, 8:45 PM
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Re: [ltdiver] "Sexist" Ads -- Parachutist [In reply to] Can't Post

In reply to:
Anyone remember the hot dog ads in Skydiving Magazine a few years back?

And why are you thinking of that?


ltdiver  (D 20506)

Apr 2, 2007, 8:51 PM
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Re: [itllclear] "Sexist" Ads -- Parachutist [In reply to] Can't Post

In reply to:
In reply to:
Anyone remember the hot dog ads in Skydiving Magazine a few years back?

And why are you thinking of that?

Just staying in theme with the thread.... Tongue

ltdiver


smooth  (D License)

Apr 3, 2007, 7:25 AM
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Re: [howardwhite] "Sexist" Ads -- Parachutist [In reply to] Can't Post

Quote:
Since a couple of ads in "questionable taste" from Spotter have showed up here recentlyTongue, (I'm glad to see "smooth" also treasures his archives), I though it appropriate to post some from Parachutist, these from the December, 1974, issue.
I have copies of Parachutist dating back to the early '70s along with some random issues of Spotter, Canpara, StarCrest, and some others. I'm just now getting to the point where I can throw them out but I'll probably hang on to most of the pre-1990 ones. Crazy


kkeenan  (D 22164)

Apr 3, 2007, 8:33 AM
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Re: [ltdiver] "Sexist" Ads -- Parachutist [In reply to] Can't Post

In reply to:
Anyone remember the hot dog ads in Skydiving Magazine a few years back? Crazy

That was one of the most bizarre ads I've seen anywhere. Not particularly sexist, just very strange. Stranger still was the response from readers. Some letter-writers were as outraged as if Skydiving had reprinted a Hustler centerfold. A lot of folks really freaked out. Very entertaining. Wink

Kevin


howardwhite  (C 3896)

Apr 3, 2007, 8:41 AM
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Re: [smooth] "Sexist" Ads -- Parachutist [In reply to] Can't Post

In reply to:
Quote:
I'm just now getting to the point where I can throw them out but I'll probably hang on to most of the pre-1990 ones.Crazy
If you decide to throw out the pre-1980 or so ones, I can find a nice warm home for them.Cool
I'll even pay shipping.

HW (archivist/packrat)


airtwardo  (D License)

Apr 3, 2007, 9:44 AM
Post #9 of 47 (5162 views)
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Re: [howardwhite] "Sexist" Ads -- Parachutist [In reply to] Can't Post

In reply to:
In reply to:
Quote:
I'm just now getting to the point where I can throw them out but I'll probably hang on to most of the pre-1990 ones.Crazy
If you decide to throw out the pre-1980 or so ones, I can find a nice warm home for them.Cool
I'll even pay shipping.

HW (archivist/packrat)

Beat me to it Howard! Wink


howardwhite  (C 3896)

Apr 3, 2007, 10:00 AM
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Re: [airtwardo] "Sexist" Ads -- Parachutist [In reply to] Can't Post

My collection of old magazines is heavyweight but incomplete and disorderly (to describe it kindly.)

Bill Ottley had all Parachutist issues professionally bound. His collection is now in the USPA HQ library and is in better shape than the official USPA collection, which has over the years been vandalized by people with scissors.

Mike Horan also had great bound collections of old publications; his, too, are in the USPA library.

Dan Poynter says he has all issues of Parachutist, Spotter, and other publications.

I hope all of these -- and others as they are discovered -- will eventually end up in the Skydiving Museum, where they can be properly cared for, available to researchers, and maybe even indexed sometime.

HW


airtwardo  (D License)

Apr 3, 2007, 10:06 AM
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Re: [howardwhite] "Sexist" Ads -- Parachutist [In reply to] Can't Post

In the old clubhouse (converted pig shelter) where I first learned, there were several copies of almost every Parachutist and Spotter, in the book shelves...I sure wish I'd known they all be thrown out when the club moved locations after 20 years.Frown


smooth  (D License)

Apr 3, 2007, 11:07 AM
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Re: [airtwardo] "Sexist" Ads -- Parachutist [In reply to] Can't Post

I'll keep both of you guys in mind when/if I'm ready to part with the magazines!

Guess I need to catalog them!!! Laugh


(This post was edited by smooth on Apr 3, 2007, 11:18 AM)


upndownshop  (D 23924)

Apr 3, 2007, 11:37 AM
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Re: [wildfan75] "Sexist" Ads -- Parachutist [In reply to] Can't Post

Well then,
Come to SkyFest this year. I need a model for my "remove before flight" matching shirt and t-back.
Need to get it on the web site.

Will buy you jumps.Smile

Hey Howard!

Best I can tell we are missing only two issues, I think it was the fifth and sixth print. Amazing stuff in there

J


howardwhite  (C 3896)

Apr 3, 2007, 12:06 PM
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Re: [airtwardo] "Sexist" Ads -- Parachutist [In reply to] Can't Post

Maybe the single most important historical loss to the archives of U.S. parachuting is the original freefall footage, shot by Lew Sanborn, used in A Sport is born, a short subject nominated for an Oscar in 1960. It was among the earliest, if not the earliest freefall footage -- certainly the first used in a commercial film for theater distriibution.

Lew told me last year that when PI shut down its operations in Orange in 1984, the footage was moved to an old storage barn on the Orange Airport. It was in movie cannisters marked "Original - do not project."

And it's gone -- who knows who took it, or when, or why? Is it in someone's garage now, or was it just thrown away?

That's an extreme case of the kind of loss that everyone who has good old stuff needs to think about before trashing.

HW


ZigZagMarquis  (D License)

Apr 3, 2007, 1:27 PM
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Re: [howardwhite] "Sexist" Ads -- Parachutist [In reply to] Can't Post

Hmmm... I can think of better ways to do the altimeter ad, but with the same "theme" Wink


As for the Sentinal ad... from what I know about Sentinals... I'm not sure even hot divas could have sold those things to male skydivers back then. Tongue


Anyway, given that Skydiving is an "adult" activity in more ways then one, I'm always somewhat surprised when those within the sport get "bent out of shape" over ris'quea (sp?) ads... old or more recent.

Certainly there's more males in the sport then females... a point that's kind-of a bummer Frown, but that's a different topic... but but its not like there are so few females in the sport that it would be worth the while of some mfgr's to run ads with big beefy horse hun... err... big beefy guys sporting their product to try to sell the ladies... equal time for the ladies and all. *shrugs*

Anyway, call me sexist, but I do like those "Some guy in Texas (?) sells Rigs and Guns" ads.
Smile


(This post was edited by ZigZagMarquis on Apr 3, 2007, 1:27 PM)


councilman24  (D 8631)

Apr 3, 2007, 3:00 PM
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Re: [howardwhite] "Sexist" Ads -- Parachutist [In reply to] Can't Post

The U. of IL. at Champaign/Urbana library had ALL of the issues of Parachutist bound and out on the open shelves when I was there in the late 70's. After I made two jumps in 1978 I wasn't able to keep going then. But between classes I'd stop by the library and read a few issues. By the time I left I had read ALL of the back issues of Parachutist. When I moved to MI and got a job I took another FJC within 2 months. I was the most informed student that he EVER had.Wink

I recently looked on line and they had stopped their subscription some time ago and so no longer had a complete set.Frown

When I got married a year and a half ago my wife made me throw out a lot of stuff, but not my skydiving mags. Of course she jumps too. But that was almost all I got to negotiate to keep.Unimpressed


tbrown  (D 6533)

Apr 3, 2007, 4:58 PM
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Re: [howardwhite] "Sexist" Ads -- Parachutist [In reply to] Can't Post

Howard, would you happen to have any of the late seventies "Sport Beth" ads for Altimaster IIs ? I think she was married to Al King. She cut a really fine figure sitting in the plane in a bikini top with her Altimaster hanging off her chest strap. Her helmet said "Sport Beth" across the front, which was also cool. One of my fondest memories, you'd be doing us all a great service if you could dig that one up and post it.


(This post was edited by tbrown on Apr 3, 2007, 4:59 PM)


howardwhite  (C 3896)

Apr 3, 2007, 6:00 PM
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Re: [tbrown] "Sexist" Ads -- Parachutist [In reply to] Can't Post

I have them, but won't post without asking Al and Beth, who are still happily married after all these years. In any case, I wouldn't put the "Sport Beth" ads in the same category as the SSE ads I posted.

I see Al frequently, most recently last weekend.

HW


DougH  (D License)

Apr 3, 2007, 6:25 PM
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Re: [wildfan75] "Sexist" Ads -- Parachutist [In reply to] Can't Post

In reply to:
Let it be known...Wildfan75 will model altimeters for jump tickets, but altimeters must be big (the girls are D's)! Resume will include mud wrestling pictures and an alternative use of sea shells.

What about skydiving movie dvd's? Tongue


tbrown  (D 6533)

Apr 4, 2007, 4:48 PM
Post #20 of 47 (4833 views)
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Re: [howardwhite] "Sexist" Ads -- Parachutist [In reply to] Can't Post

In reply to:
I have them, but won't post without asking Al and Beth, who are still happily married after all these years. In any case, I wouldn't put the "Sport Beth" ads in the same category as the SSE ads I posted.

Well it might just give her a little chuckle, I mean she was famous for it thirty years ago.


tbrown  (D 6533)

Apr 7, 2007, 9:41 PM
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Re: [tbrown] "Sexist" Ads -- Parachutist [In reply to] Can't Post

I've been reading this Thread title wrong - I thought it was "Sexiest Ads", not "Sexist Ads". Well duh, and here I was articulating my appreciation for a sexy ad, not a sexist one. Oh, what's the use ?


DougH  (D License)

Apr 7, 2007, 10:40 PM
Post #22 of 47 (4599 views)
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Re: [tbrown] "Sexist" Ads -- Parachutist [In reply to] Can't Post

You are putting the quotation marks in the wrong spot...

"sexist" ads... not "sexist ads" Sly

SlySly


smooth  (D License)

Aug 20, 2007, 7:16 PM
Post #23 of 47 (4022 views)
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Re: [airtwardo] "Sexist" Ads -- Parachutist [In reply to] Can't Post

In reply to:
In reply to:
In reply to:
Quote:
I'm just now getting to the point where I can throw them out but I'll probably hang on to most of the pre-1990 ones.Crazy
If you decide to throw out the pre-1980 or so ones, I can find a nice warm home for them.Cool
I'll even pay shipping.

HW (archivist/packrat)

Beat me to it Howard! Wink

I started making a list of the magazines that I have available (see the attached spreadsheet). There
are a few that I still want to keep or scan a few pages from first. If any of them interest you
then let me know.

Eric
Attachments: Skydiving Magazines Archive.xls (14.5 KB)


DFWAJG

Aug 23, 2007, 1:18 AM
Post #24 of 47 (3792 views)
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Re: [ltdiver] "Sexist" Ads -- Parachutist [In reply to] Can't Post

In reply to:
Anyone remember the hot dog ads in Skydiving Magazine a few years back? Crazy

ltdiver[/rep
The girl in the tub wouldn't do it until the (I believe) photographer sat in the tub of hot dogs first. I think the guys name is Marcus. I could be wrong about the details, but Sonic & Donna from the Ranch Pro shop have copies of the pictures in their shop.


JohnRich  (D License)

Aug 23, 2007, 9:25 AM
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Re: [DFWAJG] "Sexist" Ads -- Parachutist [In reply to] Can't Post

In reply to:
The girl in the tub wouldn't do it until the (I believe) photographer sat in the tub of hot dogs first.

Why?


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