Nov 7, 2005, 5:53 AM
Post #1 of 14
New AAC Commercial - Feeback Please
Greetings! I'm delighted to show you all the new commercial WindWorX did for Appalachian Amusement Center in North Carolina. As marketing director for the time being, I'd love your input. The objective was NOT to paralell skydiving, but to show how much fun it can be for anyone even the whole family.
I'd love to know several things:
How did you feel watching the commercial (excited, bored, jazzed, happy, laughing)
Would this commercial motivate you to visit the website & check it out?
Lastly, did you like it? Was it entertaining & fun?
Thanks Paige! I'm always glad to get people motivated to fly!
I was thinking that the Titles (white text over the flying parts) could be a bit bolder or maybe chunkier so that they are easier to read, that's about the only thing I think I would change
Let me tell you work is ruined for the day That video was a treat! I've been saving some money and paid for the Vegas trip so flying won't be happening as often for a while. That always gets me super amped to fly since its way more fun flying than training. That video just looked like good times with good people, how can you not want that?
BOLD would make them stand out more. I think that would be a good suggestion.
(This post was edited by Paige on Nov 7, 2005, 7:32 AM)
There appears to be a slight sound glitch at abotu the 58 second mark.
I'd shy away from using the vertical still pictures that leaves the black border on the left and right. It just does'nt look right.
What is the audience of this? If its TV you better have music rights approved for. Also if its for TV then there were some shots I'd stay away from. Tell us the audience and we can tell you better if it fits or not.
Ok, you opened a can of worms asking me, as I am in the business of entertainment and have done a lot of professional productions... So I am pretty opinionated... I liked the video, but was not in love with it.... Here are my two cents, all opinion, so take it what it is worth...
1) The WindWorks Productions logo in the beginning... If it is in the real final cut - make it much shorter... 3 seconds is all it takes for us to read it. Also, it takes away from the "product" you are selling... Are you selling a production company or a wind tunnel? I would get rid of it entirely and just start with the "Have you flown in your dreams". Right now, 18% of the airtime is for something unrelated to the tunnel???
2) The white text "Have you flown in your dreams?" I loved it... It is a cool thing that got my attention, but perhaps the text could get some animation... It looks like simple white letters on a black background... To do text animation well, we are talking lots of effort but minimalistic design, a powerpoint scroll simply will not do... Think the title sequence on hollywood blockbusters or 007... Tears, dissolves, blures, letters rearranging to new words, etc... Even a lens flare movement or something...
3) The text "Have you flown... In your dreams? Now you can fly... For REAL." I love the first half... The second half is a let down... You are selling the wonderful concept of making dreams come true... AWESOME IDEA... So, keep the dream theme solid... Perhaps: "Have you flown... In your dreams... Now your dreams... Come true..." And fade to black between "in your dreams..." and "Now your dreams"... So it adds drama and makes it two separate thoughts...
4) "No parachute required". Kill it... You are selling a wind tunnel, as you said... There is no need to even get the people thinking (distracted) about something like skydiving.... Keep their mind on flying... Keep them sold on flying their body and living their dreams...
5) "Bodyflight" "Sport and Life Stye" "Kids and Adults" over the video takes away from what is going on... Perhaps strobe that in between pictures or put it in the corner... BUT, I think... Why say it at all? The audience is not stupid... You have wonderful pictures of kids flying... If you want to sell the idea of family outings, a cut of a father and daughter getting ready on the ground, then flying, will tell the audience more than the text... Tell your story in the images, don't make the audience read a script...
6) If you are selling the wind tunnel website... You need to add emphasis to the site... It should have some solo time on the screen... The video needs an ending... A punctuation mark... Having the domain name on top of videos that match the same tempo of the rest of the commercial just does not end it or make me go "wow"... If you want the video to keep playing, burr it out and take its level down to 50%.
7) Video cuts... They were high energy... But, they were all the exact same length, tempo, etc... Perhaps you need to "spike the curve" and throw in something in the middle that punches out... Something that someone will remember when they walk away... I honestly don't remember any one image (other than the clouds in the opening sequence and the first still photo you zoom out on)... I guess what I am saying is, break up the beat...
Do you have a 10 second awesome video of one person flying - doing some transitions... I think this might educate the wuffo better, so they can see that you are really flying, not just "striking a pose" and holding it... The carving videos I have seen of the Orlando rats from skydivingmovies comes to mind... Where someone is carving around another person or transitioning...
8) Bring the human element back at the end... Flying in the tunnel is so foreign to people they might not visualize they can do it... Seeing a few excited customers getting out and high-fiving eachother or jumping in exitement, or just even a slow-mo closeup of someone smiling, will let the audience know that humans (hence them) are able to do this.
I hope I did not offend you by tearing it apart so much, but I really think you have a great start!!!
(This post was edited by tdog on Nov 7, 2005, 7:31 PM)
Tdog, first.. THANKS! Real Opinions are what I'm after of course! I think everything you said sounds like 'good tips' and are worth considering during revision! You also offerd some great solutions to a couple of already know problem areas!
I don't feel like you 'tore' it up.. so no harm done! Thanks for taking the time!
(This post was edited by Bodyflight.Net on Nov 7, 2005, 7:47 PM)
If you are going to keep the street post shot, refilm it so the lens glare is at another angle because that shot just is not working for me. Also the ending shot of looking down at the grate while spinning is useless on a whuffo since the don't know what it is. Personally.. I'l probally shy away completely from the stills because they really are not adding anything that a shot video clip of the same length would have. Also decide if you are wanting to run in wide screen or full screen instead of swapping with all the pictures.
You can find many threads about AAC here in dz.com, not really new, but not highly publicized since it's not fully operational yet... it's mostly a word of mouth thing at this point... sometime in Spring/Summer maybe it will be open full time, etc. Skydivers, 4 way teams, military guys & tunnelrat types all use it right now with the occasional beginners or locals mixed in.
(ON TOPIC) The commercial is targeted at beginners and families etc, not skydivers so much.