Forums: Skydiving: General Skydiving Discussions: Re: [quade] JFTC Press Clips: Edit Log

Premier quade  (D 22635)
Oct 15, 2002, 3:18 PM

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Re: [quade] JFTC Press Clips

PR Newswire is a service that distributes stories from clients to news rooms across the country. The content of a PR Newswire story usually originates from a press relations person associated with the client company.

PERRIS, Calif, Oct. 15 /PRNewswire/ -- Organizers of Jump for the Cause
have issued the following statement:

"Shannon Embry, 40, died yesterday while making a skydive. An experienced
skydiver, Shannon was from Tennessee. She was participating in a Women's
World Record attempt, Jump For The Cause, a breast cancer fundraiser. After an
uneventful skydive, her main parachute malfunctioned and for reasons unknown,
she was unable to jettison her main parachute and open her reserve parachute.
She gave her life while trying to save others. Shannon is mourned by her
sisters on this skydive, skydivers worldwide, and by her friends and family."

Before the event started, skydivers were asked to explain their
participation. Shannon's statement reads:
"I am very lucky in that I do not have a personal story related to cancer.
But I believe that all of us should do whatever we can wherever and whenever
possible. Doing something you love like skydiving and using it to combat
something as hateful as cancer, seems like a win-win situation."

Jump for the Cause participants have unanimously decided to commemorate
Shannon by resuming their attempts to set a new world record. After this
morning's memorial service, close to 140 women from around this country and
the world will try to build the world's largest women's skydiving formation.
Participants hail from Japan, Italy, Sweden, Brazil, Germany, Austria, Canada,
Australia, United Kingdom, Norway, New Zealand, and Russia and from most of
the 50 United States. The formation is considered a world record when it is
held for at least three seconds to break the previous Women's World record of
118 Women (achieved by Jump for the Cause in 1999).

The event aims to raise over $1,000,000 for breast cancer research.
Participants have been working to raise money by selling t-shirts, pins and
hosting events. Jump for the Cause was founded by Mallory Lewis and Brad Hood
of Jump Run Productions and Kate Cooper and Tony Domenico of Square One
Parachute Sales.

Hood has filmed numerous skydiving sequences for major motion pictures as
well as many national television commercials. Lewis is an Emmy Award winning
television producer and now works with her mother's (Shari Lewis) famous
puppet, Lamb Chop.

Cooper and Domenico are two of the sport's most experienced record event
organizers and were key organizers on the last three World Teams. Both are
multiple World Record holders, national competitors and medalists, and are
much sought after as large formation trainers and key organizers.

(This post was edited by quade on Oct 15, 2002, 3:37 PM)

Edit Log:
Post edited by quade (Moderator) on Oct 15, 2002, 3:34 PM: PR Newswire explainer
Post edited by quade (Moderator) on Oct 15, 2002, 3:37 PM

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